In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile social commerce, omnichannel marketing and virtual reality.
Before Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's grown?
Thousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand out from the crowd.
Alibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard.
In a ClickZ Live New York panel discussion, digital marketers from brands like American Express and Mini USA explained that authenticity and tailoring the correct message to the right channel make for a brand's best social strategy.
A new study by digital think tank L2 found that Instagram content, rather than audience size or posting frequency, helps brands like Nike and Starbucks maintain strong engagement.
Estee Lauder’s new social campaign encourages people to create “circles of strength” among friends and family that motivate them to take concrete breast-cancer fighting actions.
The beauty brand is asking women to share what makes their nights beautiful on a site that shares their messages with other women around the world and displays each connection.
Including stats on YouTube's Generation C in Hong Kong.
