Cleaning up with Clorox: Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"

Ecommerce Cleaning up with Clorox: Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"

5y Mike O'Brien

Cleaning up with Clorox: Why CMO Eric Reynolds doe...

The idea that everyone loves a clean environment has always driven Clorox's product sales. CMO Eric Reynolds discusses how he's applying the idea of c...

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Five reasons why China is a role model for digital innovation

Asia Five reasons why China is a role model for digital innovation

7y Sophie Loras

Five reasons why China is a role model for digital...

In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...

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The state of influencer marketing in 2016

Social Media The state of influencer marketing in 2016

7y Mike O'Brien

The state of influencer marketing in 2016

Before Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's...

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How brands promoted themselves in the lead up to Alibaba's Singles Day

Asia How brands promoted themselves in the lead up to Alibaba's Singles Day

7y Elisa Harca

How brands promoted themselves in the lead up to A...

Thousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand o...

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How Alibaba's annual shopping festival is revolutionizing e-commerce

Asia How Alibaba's annual shopping festival is revolutionizing e-commerce

7y Sophie Loras

How Alibaba's annual shopping festival is revoluti...

Alibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard. Read More...

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Influencers and Social Listening Key to Social Success for AmEx and Mini USA [#CZLNY]

Conference Coverage Influencers and Social Listening Key to Social Success for AmEx and Mini USA [#CZLNY]

8y Emily Alford

Influencers and Social Listening Key to Social Suc...

In a ClickZ Live New York panel discussion, digital marketers from brands like American Express and Mini USA explained that authenticity and tailoring...

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Instagram Followers Don't Equal Engagement [Study]

Data insights Instagram Followers Don't Equal Engagement [Study]

8y Mike O'Brien

Instagram Followers Don't Equal Engagement [Study]

A new study by digital think tank L2 found that Instagram content, rather than audience size or posting frequency, helps brands like Nike and Starbuck...

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Estee Lauder Asks People to Take Action Against Breast Cancer

Marketing Estee Lauder Asks People to Take Action Against Breast Cancer

9y Mary Lisbeth D'Amico

Estee Lauder Asks People to Take Action Against Br...

Estee Lauder’s new social campaign encourages people to create “circles of strength” among friends and family that motivate them to take concrete brea...

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Estee Lauder Maps Nighttime Beauty Rituals

Marketing Estee Lauder Maps Nighttime Beauty Rituals

9y Lisa Lacy

Estee Lauder Maps Nighttime Beauty Rituals

The beauty brand is asking women to share what makes their nights beautiful on a site that shares their messages with other women around the world and...

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Estee Lauder Endorses YouTube's TrueView Ad Format

Asia Estee Lauder Endorses YouTube's TrueView Ad Format

10y Adaline Lau

Estee Lauder Endorses YouTube's TrueView Ad Format

Including stats on YouTube's Generation C in Hong Kong. Read More...

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