Euro 2016: Adidas competes with Nike for brand awareness
Marketing

Euro 2016: Adidas competes with Nike for brand awareness

8y Tereza Litsa

Euro 2016: Adidas competes with Nike for brand awa...

As well as football at Euro 2016, there’s also a battle for brand awareness, with the big clash between Adidas and Nike. Is there a clear winner...

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How brands tweeted about England's Euro 2016 exit
Social

How brands tweeted about England's Euro 2016 exit

8y Tereza Litsa

How brands tweeted about England's Euro 2016 exit

England’s surprising loss to Iceland and its exit from Euro 2016 provoked plenty of talk on Twitter, with brands offering some of the best tweet...

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Seasonal pages and SEO: who's ready for Euro 2016?
Media

Seasonal pages and SEO: who's ready for Euro 2016?

8y Graham Charlton

Seasonal pages and SEO: who's ready for Euro 2016?

Seasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective.  It’s about being in the...

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How brands can be part of the second-screen fest during Euro 2016
Marketing

How brands can be part of the second-screen fest during Euro 2016

8y Tereza Litsa

How brands can be part of the second-screen fest d...

As Euro 2016 is approaching, we are expecting a second-screen fest, which brings more opportunities for marketers to reach engaged football fans. This...

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