The new virtual event strategy: Spoiler – humanize the tech

Digital Marketing The new virtual event strategy: Spoiler – humanize the tech

9m Jani Lehtimäki

The new virtual event strategy: Spoiler – humanize...

Jani Lehtimäki, co-founder of Brella, shares how to help your virtual event stand out amidst the sea of competition. Read More...

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Digitizing engagement: The next wave of innovation for virtual events

Digital Marketing Digitizing engagement: The next wave of innovation for virtual events

9m Jim Sharpe

Digitizing engagement: The next wave of innovation...

Jim Sharpe, CEO of Aventri, explains how virtual events will evolve in 2021, with new tools and best practices to enhance networking. Read More...

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Thanks to intent data, B2B marketing & event marketing have finally collided

B2B Thanks to intent data, B2B marketing & event marketing have finally collided

10m Michael Balyasny

Thanks to intent data, B2B marketing & event marke...

2020 marked the year that event marketing evolved into a key instrument to be played in the orchestra of B2B marketing. Read More...

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Three predictions about the future of virtual & hybrid events

Digital Marketing Three predictions about the future of virtual & hybrid events

1y Michael Balyasny

Three predictions about the future of virtual & hy...

A look at COVID-19’s indelible mark on the events industry and its forward-looking evolution. Read More...

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Virtual events are here to stay: How marketing automation keeps you a step ahead

Automation Virtual events are here to stay: How marketing automation keeps you a step ahead

1y David Greenberg

Virtual events are here to stay: How marketing aut...

Nearly eight months into the global pandemic, in-person events have been resoundingly replaced by virtual ones - and they will occupy a permanent plac...

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The world is changing - the way for brands to reach customers now is through data

Data insights The world is changing - the way for brands to reach customers now is through data

1y Meka White Morris

The world is changing - the way for brands to reac...

Meka White Morris, CRO of Tappit, highlights how the utilization of cashless systems can help brands prepare for live events to commence and garner lo...

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What gets lost when in-person events go on hold, and how can we salvage it?

Digital Marketing What gets lost when in-person events go on hold, and how can we salvage it?

1y Kathy Isola

What gets lost when in-person events go on hold, a...

Now more than ever is the time to consider how event marketers and planners can come back stronger and still create the sense of community people crav...

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Live events may remain digital for the long term — words of wisdom from Certain’s CEO

AI & Automation Live events may remain digital for the long term — words of wisdom from Certain’s CEO

1y Jacqueline Dooley

Live events may remain digital for the long term —...

ClickZ spoke with Peter Micciche, CEO of Certain, an enterprise event automation platform, about how marketers can navigate events in a post-COVID-19 ...

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B2B turns to digital marketing in the wake of coronavirus outbreak

Digital Marketing B2B turns to digital marketing in the wake of coronavirus outbreak

2y Dan Gerstenfeld

B2B turns to digital marketing in the wake of coro...

Interteam Content Services' Dan Gerstenfeld illustrates how marketing budgets, allocated to industry events, are now transferred to online marketing i...

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Transformation of Search Summit 2019: Highlight reel

Leadership Transformation of Search Summit 2019: Highlight reel

2y Kimberly Collins

Transformation of Search Summit 2019: Highlight re...

Highlight reel from the Transformation of Search Summit event, featuring particularly tweetable quotes, statistics, and other interesting insights. Re...

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Optimizing for voice search: Q&A with Mastercard's Guillaume Conteville

Digital Marketing Optimizing for voice search: Q&A with Mastercard's Guillaume Conteville

2y Kimberly Collins

Optimizing for voice search: Q&A with Mastercard's...

Mastercard's SVP of Global Digital Marketing, Guillaume Conteville, discusses optimizing for voice search and his upcoming session at the Search Summi...

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The Transformation of Search Summit 2019: Speakers, agenda, FAQ

Leadership The Transformation of Search Summit 2019: Speakers, agenda, FAQ

2y Kimberly Collins

The Transformation of Search Summit 2019: Speakers...

The Transformation of Search Summit 2019 will take place in New York on Oct. 25. Speakers include experts from Disney, Pinterest, Mastercard, and Micr...

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95% of B2B marketers consider demand creation strategy to be successful

Digital Marketing 95% of B2B marketers consider demand creation strategy to be successful

2y Jacqueline Dooley

95% of B2B marketers consider demand creation stra...

And nearly 60% of B2B marketers say email marketing is the most effective strategy for demand creation, followed by content/video, SEO, events, then s...

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Martech for events: SummitSync, Conversica mix meeting automation + conversational AI

Disruptive MarTech Martech for events: SummitSync, Conversica mix meeting automation + conversational AI

2y Jacqueline Dooley

Martech for events: SummitSync, Conversica mix mee...

"Together SummitSync and Conversica solve a critical problem marketers face in maximizing their trade show ROI," says Conversica VP. What does this pa...

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Marketing Technology Awards: Official winners and finalists review

Disruptive MarTech Marketing Technology Awards: Official winners and finalists review

2y Kimberly Collins

Marketing Technology Awards: Official winners and ...

The full review of finalists and winners from this year's Marketing Technology Awards is now available. The report includes an overview of each compan...

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Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce

Analytics Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce

2y Charlie Braithwaite

Kenshoo + Fospha breakfast: On Amazon, customer da...

Senior marketers from a broad range of industries gathered together at London's The Gherkin to explore these issues and what marketers can do to strat...

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Managing search marketing for enterprise: Tips from the experts

Search Managing search marketing for enterprise: Tips from the experts

3y Kimberly Collins

Managing search marketing for enterprise: Tips fro...

Tips and highlights from a recent roundtable discussion with top-tier marketing leaders on search marketing for enterprise businesses. Read More...

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Four takeaways for CMOs from Mobile World Congress 2019

Industry Developments Four takeaways for CMOs from Mobile World Congress 2019

3y Mike Herrick

Four takeaways for CMOs from Mobile World Congress...

Nearly 110,000 people attended last week's huge event in Barcelona. 5G prototypes, D2C tech brands, and GDPR were just a few of the main takeaways. Re...

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Event: Master your enterprise search marketing strategy

Search Event: Master your enterprise search marketing strategy

3y Emily Alford

Event: Master your enterprise search marketing str...

Where is SEM headed in 2019? How can you scale SEM globally? Join with other senior leaders to discuss all things enterprise search marketing strategy...

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ClickZ Marketing Technology Awards: Voting now open!

Disruptive MarTech ClickZ Marketing Technology Awards: Voting now open!

3y Kimberly Collins

ClickZ Marketing Technology Awards: Voting now ope...

Voting for the ClickZ Marketing Technolgoy Awards is now open! Anyone can vote, open until Feb 15. The Awards will take place in Tribeca, NY on March ...

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ClickZ Marketing Technology Awards 2019: Entries open through Jan 25

Disruptive MarTech ClickZ Marketing Technology Awards 2019: Entries open through Jan 25

3y Kimberly Collins

ClickZ Marketing Technology Awards 2019: Entries o...

Do you love martech? So do we. If you know a great martech company, person, team, or tool, nominate them now for the ClickZ Marketing Technology Award...

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How to turn your live event data into sales

Analytics How to turn your live event data into sales

3y Emily Alford

How to turn your live event data into sales

75% of event professionals say they're missing out on using full attendee profiles from live event data. Here are a few tips from the experts on turni...

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ClickZ Martech Awards 2019: About the awards and how to enter

Disruptive MarTech ClickZ Martech Awards 2019: About the awards and how to enter

3y Kimberly Collins

ClickZ Martech Awards 2019: About the awards and h...

The ClickZ Martech Awards 2019 will take place in Tribeca, New York on March 21, hosted by Scott Brinker. Categories include best technology, best use...

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Buying signals at live events help get the whole story

Analytics Buying signals at live events help get the whole story

3y Emily Alford

Buying signals at live events help get the whole s...

Companies spend a lot of money on events, but often miss buying signals from attendees. Paying attention could mean not just better events but bigger ...

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How to collect attendee data at live events

Analytics How to collect attendee data at live events

3y Emily Alford

How to collect attendee data at live events

Missing signals at live events? Here are 4 of the best ways to collect attendee data: registration data, in-session questions, social media, and surve...

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Highlight Reel: Transformation of Search Summit

Search Highlight Reel: Transformation of Search Summit

3y Kimberly Collins

Highlight Reel: Transformation of Search Summit

Featured snippets from the Transformation of Search Summit held in NY on Oct 19, 2018. Key highlights and quotes from the full day of speakers and ses...

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Why search marketing matters in 2018

Search Why search marketing matters in 2018

3y Kimberly Collins

Why search marketing matters in 2018

Consumers are ignoring the mass of email and seeking out businesses on their own terms -- when and where they want to look. Search marketing gets you ...

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