Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails.
The consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples.
Email marketing companies need to embrace the marketing cloud, or risk being left behind in the industry.
Salesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all in an effort to grow the hotel chain's customer base.
The mash-up of Salesforce marketing automation acquisitions aims to unify social media marketing.
LinkedIn says its new Sponsored Updates Partners and Content Partners programs will help brands build stronger relationships with their target audiences.
B2Beacon aims to provide free, unbiased educational resources for B2B digital marketers including: a new approach called “The Company Buying Journey”; how-to guides, as well as insights and case studies from the front lines.
The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving her tips on how to be a success. Others too, gave their advice on digital lessons learned.
Email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry.
Salesforce made its largest acquisition to date with a $2.5 billion deal to purchase ExactTarget.