Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails.
After analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest.
A new Experian report highlights survey data and gives step-by-step tips on how to address some of the most common cross-channel marketing challenges digital marketers face today.
Data breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, marketers have customer security top of mind.
The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions.
Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year.
Experian also reports Facebook ads are getting 50 percent conversion rate for retail brands.
Local targeting lets retailers and other advertisers target based on consumers' home addresses and measure impact on sales.
Statistics, trends, and tips to help you get the best results from your holiday email marketing.
Throw out the "best practices" rule book and consider these seven "profit practices."