What to do if Coronavirus puts the brakes on experiential marketing?
Digital Marketing

What to do if Coronavirus puts the brakes on experiential marketing?

4y Gretchen Scheiman

What to do if Coronavirus puts the brakes on exper...

Coronavirus is threatening to dramatically alter the way people experience things in 2020. Liveclicker's Gretchen Scheiman looks at this timely issue ...

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Smartphones are enabling new kinds of experiential marketing
Emerging Technology

Smartphones are enabling new kinds of experiential marketing

4y Barry Levine

Smartphones are enabling new kinds of experiential...

Here are three tech platforms that have developed experiential technology to connect brands to their consumers by embracing mobile interactivity withi...

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Marketing predictions for 2020 by Pega's Tom Libretto
Digital Marketing

Marketing predictions for 2020 by Pega's Tom Libretto

4y Tom Libretto

Marketing predictions for 2020 by Pega's Tom Libre...

Pegasystems has dusted off its crystal ball to share its 2020 predictions highlighting the key trends affecting businesses as they look ahead and adva...

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"Trading can be fun": A look at TradeStation's omnichannel rebrand
Finance

"Trading can be fun": A look at TradeStation's omnichannel rebrand

6y Mike O'Brien

"Trading can be fun": A look at TradeStation's omn...

A pop-up hair salon and partnership with Cheddar highlights the omnichannel rebranding efforts of TradeStation, an online brokerage firm that's spent ...

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Why are high-consideration customers becoming more decisive?
Ecommerce

Why are high-consideration customers becoming more decisive?

7y Rebecca Sentance

Why are high-consideration customers becoming more...

If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important. Rea...

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