Shell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to focus on telling video-led stories about the alternative energy start-ups it helps.
The internet has made it harder for brands to control the information available about themselves. With independent reviews on any business a few clicks away, what steps can brands take to manage their reputation effectively?
Social media has changed the game in the hospitality industry. Most hotels use Instagram to visually engage their audience; some use Twitter for customer service and social listening; but many completely fail at Facebook marketing.
Social media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing.
Previously available exclusively to some of its biggest ad clients, Facebook will soon make Advanced Measurement available to all advertisers through the Facebook Business Manager interface that advertisers use to manage their ad accounts.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers.
It's not easy to keep track of the changes in Facebook's news feed algorithm, but it's always useful to stay up to date, as they may affect your Page's performance.
As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence.
In May 2015, Facebook launched Instant Articles, "a new way for any publisher to create fast, interactive articles on Facebook." High-profile publishers like the New York Times, The Guardian, National Geographic and NBC were early adopters.