Harnessing the Power of Meta's Advantage+ Campaigns
Marketing

Harnessing the Power of Meta's Advantage+ Campaigns

6m Fospha Team

Harnessing the Power of Meta's Advantage+ Campaign...

In today’s fast-paced digital marketplace, staying ahead of the curve is not just a goal, it’s a necessity. Meta’s latest offering, ...

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New digital strategy on the menu for over 70 Bar Louie restaurants
B2C

New digital strategy on the menu for over 70 Bar Louie restaurants

2y Benjamin Broomfield

New digital strategy on the menu for over 70 Bar L...

Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...

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Survey: Social media, marketing and the impact of the news
Digital Marketing

Survey: Social media, marketing and the impact of the news

3y Michael McCaw

Survey: Social media, marketing and the impact of ...

As governments and social media platforms lock horns on news placements, we’re asking marketers for their opinion on how the issue will shape their st...

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The Facebook ads boycott: How to actively participate without sacrificing your marketing targets
Digital Advertising

The Facebook ads boycott: How to actively participate without sacrificing y...

4y Boris Pfeiffer

The Facebook ads boycott: How to actively particip...

Boris Pfeiffer, CEO and co-founder of Riddle.com, shows how companies can participate in the current Facebook ad boycott without hurting their busines...

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Facebook ban: A unique opportunity to measure paid social’s revenue performance
Digital Advertising

Facebook ban: A unique opportunity to measure paid social’s revenue perform...

4y Hugo Loriot

Facebook ban: A unique opportunity to measure paid...

Hugo Loriot, Managing Partner at fifty-five, describes implications and highlights examples from brands pulling ad spend from Facebook and how digital...

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Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here
Digital Advertising

Key Insights: The internet landscape, advertising arena, and holiday shoppi...

4y Kamaljeet Kalsi

Key Insights: The internet landscape, advertising ...

Bird’s eye view of the internet population, the content and media habits of netizens, what’s working for digital advertising, audience overviews, and ...

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Creative testing: Why is the control so hard to beat?
Digital Marketing

Creative testing: Why is the control so hard to beat?

4y Brian Bowman

Creative testing: Why is the control so hard to be...

After testing over 30K image and video ads over the past year, Consumer Acquisition's Brian Bowman provides some interesting insights into how Faceboo...

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How marketers can take control of their data stack
Analytics

How marketers can take control of their data stack

5y Madan Bharadwaj

How marketers can take control of their data stack

Unused marketing data is a giant untapped asset within B2C brands. Co-founder and CTO of Measured discusses how to put that marketing data stack to wo...

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WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019
Emerging Technology

WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 20...

5y Tereza Litsa

WhatsApp, Messenger, Facebook were top 3 apps down...

App downloads worldwide are up 11% from last year, and Facebook owns the top 3 most popular apps downloaded. What marketers should know on trends in A...

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Why marketing attribution hasn’t lived up to the hype—yet
Disruptive MarTech

Why marketing attribution hasn’t lived up to the hype—yet

5y Trevor Testwuide

Why marketing attribution hasn’t lived up to the h...

"We learned that it is essentially impossible to track users accurately across multiple channels and devices over a reasonable time. The biggest non-s...

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Facebook’s Power5 tactics: How to advertise on Facebook in 2019
Digital Advertising

Facebook’s Power5 tactics: How to advertise on Facebook in 2019

5y Brian Bowman

Facebook’s Power5 tactics: How to advertise on Fac...

Facebook’s “Power5” set of advertising tactics incorporates all the key changes that have happened over the last few years with industry best practice...

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Measurement & attribution microclass: Free course with Facebook and Fospha
Digital Marketing

Measurement & attribution microclass: Free course with Facebook and Fos...

5y Kimberly Collins

Measurement & attribution microclass: Free cou...

Together with Facebook and Fospha, we've designed a free online course on measurement and attribution for marketers, to help educate decision makers o...

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People are reducing their Facebook usage: What marketers need to know
Digital Marketing

People are reducing their Facebook usage: What marketers need to know

5y Tereza Litsa

People are reducing their Facebook usage: What mar...

Facebook usage among Americans has declined from 67% to 61% since 2017 -- which means 15 million users have stopped using the platform. How will this ...

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Instagram introduces ads to the “Explore” feed
Industry Developments

Instagram introduces ads to the “Explore” feed

5y Jacqueline Dooley

Instagram introduces ads to the “Explore” feed

Instagram's Explore feature -- which is used by 50% of users each month -- will now include ads, giving brands a new way to reach its audience of near...

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Facebook’s Libra: Concerns, interests, benefits, and experts' reactions
Blockchain

Facebook’s Libra: Concerns, interests, benefits, and experts' reactions

5y Tereza Litsa

Facebook’s Libra: Concerns, interests, benefits, a...

Everything your business needs to know about Facebook's new cryptocurrency, Libra. Why are they interested in crypto, how can businesses benefit, what...

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A brief look at the state of influencer marketing
Social media

A brief look at the state of influencer marketing

5y Ellie Roddy

A brief look at the state of influencer marketing

Despite ongoing negativity, it doesn't look like influencers are going anywhere anytime soon, especially ones with true purpose that brands can align ...

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The future of video marketing: Growth and demand
Video

The future of video marketing: Growth and demand

5y Jeannie Dougherty

The future of video marketing: Growth and demand

By 2022, online videos will make up more than 82% of all consumer internet traffic which is 15 times higher than 2017. More stats and insights include...

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Social media usage and advertising 2019, per Mary Meeker’s Internet Trends Report
Digital Marketing

Social media usage and advertising 2019, per Mary Meeker’s Internet Trends ...

5y Tereza Litsa

Social media usage and advertising 2019, per Mary ...

What can we learn from Mary Meeker’s Trends Report about the state of social media usage and advertising in 2019? Here’s everything you need to know. ...

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IAB releases a playbook for AR in marketing
AR & VR

IAB releases a playbook for AR in marketing

5y Barry Levine

IAB releases a playbook for AR in marketing

Supported in Apple and Android, AR is expected to have a billion users by next year and hit $2.2 billion in ad spend by 2022. More from the playbook s...

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What types of video content on social do consumers engage with most?
Social media

What types of video content on social do consumers engage with most?

5y Tereza Litsa

What types of video content on social do consumers...

The average length of the top 100 videos shared on Facebook was 132 seconds, and 35 seconds on Twitter. Key findings of native video and more. Read Mo...

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Brands are excited about chatbots. Why aren't consumers?
Chatbots

Brands are excited about chatbots. Why aren't consumers?

5y Mike O'Brien

Brands are excited about chatbots. Why aren't cons...

Though chatbots continue to explode in popularity for marketers, they have downsides that result in consumers preferring human interaction. Read More...

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The social media channels that marketers plan to use over the next 12 months
Digital Marketing

The social media channels that marketers plan to use over the next 12 month...

5y Tereza Litsa

The social media channels that marketers plan to u...

Top insights from a report on how 4800 marketers currently use social media and what their future plans are, including organic posting, ads, video, an...

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What would a digital advertising disruptor look like?
Digital Advertising

What would a digital advertising disruptor look like?

5y Mike Monroe

What would a digital advertising disruptor look li...

Facebook and Google currently dominate the digital advertising market — but that status quo won’t last forever. A new disruptor likely isn’t far from ...

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Survey: Nearly 100% of social media users visit at least four platforms a day
Digital Marketing

Survey: Nearly 100% of social media users visit at least four platforms a d...

5y Jacqueline Dooley

Survey: Nearly 100% of social media users visit at...

GoodFirms surveyed 450+ social media users and found that nearly all of them access at least four social media platforms a day. Read More...

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"Video is the future of marketing." But what video do people actually want to watch?
Video

"Video is the future of marketing." But what video do people actually want ...

5y Emily Alford

"Video is the future of marketing." But what video...

Too often, video content can be irrelevant, annoying, and impossible to escape. Marketers looking to make video content should be concerned, first and...

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Benefiting from AI and deep learning for video summarization
AI & Automation

Benefiting from AI and deep learning for video summarization

5y Divya Jain

Benefiting from AI and deep learning for video sum...

Adobe Sensei's Director of Machine Learning, Divya Jain shares about AI's key role with video summarization and gauging interest in the content. Read ...

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How messaging is transforming the way we do business
Digital Transformation

How messaging is transforming the way we do business

5y Jacqueline Dooley

How messaging is transforming the way we do busine...

Each month, people and businesses exchange more than 8 billion messages, representing 400% year on year growth. How can businesses prepare for this ch...

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