Video consumption keeps increasing and Facebook is serious about a video-first world, encouraging us all to explore its full potential. Ian Crocombe, ... read more
As Facebook reactions see an increased use lately, it’s time for brands to use them more creatively for sentiment analysis. It’s been less than a ... read more
Facebook is cracking down on clickbait. Again. So what will make your social media audience click now? As kids we would be excited ... read more
Earlier this month, Facebook rolled out a code to bypass Adblock Plus, a browser extension that allows users to block tracking, banner ... read more
I’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years ... read more
Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.