Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
Here are some examples of campaigns of local and small businesses that are rocking social media.
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
As Facebook keeps changing its news feed algorithm, one constant factor is the domination of video content and so brands keep experimenting with ... read more
A Facebook page can be very useful for a business with multiple locations, either nationally, or internationally. Here’s how to customise each ... read more
Publishers and marketers will need to be extra careful about the titles they use for content they promote on Facebook as the world’s largest ... read more
Our previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO ... read more