With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Hashtags are not new in social platforms, but do you really know how to maximise their effectiveness?
Facebook is addressing one of the biggest missing pieces of its chatbot offering: analytics.
It was another good quarter for Facebook, seeing its revenue and its monthly active users increasing. Will the steady growth continue though? ... read more
Facebook's ad business could be expanding to Groups, a popular feature that "allow[s] people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content."
According to Facebook, more than 450 million of its members visit groups on its social network where individuals buy and sell goods, ... read more
Video consumption keeps increasing and Facebook is serious about a video-first world, encouraging us all to explore its full potential. Ian Crocombe, ... read more
As Facebook reactions see an increased use lately, it’s time for brands to use them more creatively for sentiment analysis. It’s been less than a ... read more