Facebook has two features to help determine which creative is best: Dynamic Creative Optimization (DCO), and split testing to run A/B comparisons. Rea...
View articleWe review the top news in martech from the week of November 5–November 12, 2018. Read More...
View articleNot every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...
View articleWe review the top news in martech from the week of October 29–November 5, 2018. Read More...
View articleIn the recent Q3 Facebook earnings report, we saw growth slowing. Zuckerberg cites investment in and monetizing of new platforms. Here's what it means...
View articleWe review the top news in martech from the week of October 15–22, 2018. Read More...
View articleWe review the top news in martech from the week of October 8–15, 2018. Read More...
View articleWe review the top news in martech from the week of October 1–8, 2018. Read More...
View articleWe spoke with Amazon alum Connor Folley, who founded Downstream, which helps marketers use automation technology to maximize their Amazon ROI. Read Mo...
View articleWe spoke with Tim Weingarten, a product manager at Pinterest, about why the platform's inherently shoppable, its evolution into search, and what's nex...
View articleWe review the top news in martech from the week of September 11–17, 2018. Read More...
View articleSome marketers are still scrambling to become GDPR compliant, others are changing their martech stacks, and consumers largely don't notice a differenc...
View articleWe review the top news in martech from the week of August 20–27, 2018. Cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign. ...
View articleThough Gen Z is more than at home with smartphones and technology, marketers often overestimate the role those things play in their daily lives. Read ...
View articleIf you want to future-proof your social media strategy, you need to pay attention to the latest social media marketing changes. Social media marketing...
View articleIn this review of last week's top MarTech news, we highlight the beta launch of Google Signals empowering marketers with a cross-device view of the cu...
View articleA recent study shows that consumers are spending more time with Google than ever before, while digital consumption of Facebook is down. Should adverti...
View articleAt the beginning of the summer, the General Data Protection Regulation went into effect, requiring marketers in the EU to obtain explicit consent from...
View articleNot long ago, a company could gain the loyalty of its clientele based on product quality and little else. But with time, the difference between what a...
View articleModern finance is going through a real shake-up. Growing discontent amongst consumers over traditional banking services has seen a host of new players...
View articleConsumers spent more during Prime Day than any other day in Amazon history. A new Merkle report shows that marketers are also spending more than ever....
View articleMost marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in rec...
View articleNow that Facebook is experimenting with augmented reality in news feeds, the stage is set to change the way audiences interact with ads. Here’s everyt...
View articleFacebook and Twitter have both decided to promote ad transparency with a new set of features. What does this really mean for marketers and how will th...
View articleCombining the expertise of ClickZ, Search Engine Watch and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the trans...
View articleConsumers generally hate retargeting, which they associate with the worst of it—the ads that follow them around the Internet—yet marketers seem to lov...
View articleOn the surface, "digital disruption" sounds like one of those marketing terms that's so overused it's been rendered meaningless. But Scott Brinker, Hu...
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