As we step into 2016, ClickZ presents the most important news in digital marketing over the past year, such as Periscope's debut and Google's "Mobilegeddon."
As gyms get ready for their busiest season, I set out to explore their email programs. That’s when I realized that most of them are terrible. But why?
After years of being dismissed as the underdog of social, Reddit now rivals major platforms like Facebook. How can marketers incorporate it into their strategies and launch successful campaigns?
It's been more than a year since ClickZ wrote about the advent of alternative social platforms Ello, Tsū and Bubblews. We though it was time for an update.
For our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole year.
Brands have shown that you don't necessarily have to be involved or even relevant to the movie to cleverly insert yourself into the Star Wars buzz.
A Brooklyn man's live-in girlfriend knew her Christmas present based on Amazon recommendations. Has targeting become too sophisticated?
Adam Tabachnikoff, senior vice president of global brand strategy for The Coffee Bean and Tea Leaf, shared his experience with building emotional connections with consumers.
Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across multiple digital channels.
'Tis the season (for a whole load Christmas infographics). Here we've rounded up the most interesting and useful: from ecommerce trends through to a list of the most effective holiday marketing email subject line terms.