How to take advantage of Facebook's focus on longer videos
Social

How to take advantage of Facebook's focus on longer videos

7y Tereza Litsa

How to take advantage of Facebook's focus on longe...

It's not easy to keep track of the changes in Facebook's news feed algorithm, but it's always useful to stay up to date, as they may affect your Page'...

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The social media marketing checklist your business needs for 2017
Social

The social media marketing checklist your business needs for 2017

7y Tereza Litsa

The social media marketing checklist your business...

As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. Rea...

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Is Facebook Instant Articles a flop for publishers?
Media

Is Facebook Instant Articles a flop for publishers?

7y Al Roberts

Is Facebook Instant Articles a flop for publishers...

In May 2015, Facebook launched Instant Articles, "a new way for any publisher to create fast, interactive articles on Facebook." High-profile publishe...

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Using Facebook to achieve reach and engagement for your content campaign
Social

Using Facebook to achieve reach and engagement for your content campaign

7y Tom Smith

Using Facebook to achieve reach and engagement for...

Facebook is a brilliant tool in the content marketer’s arsenal. Read More...

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More brands sign up for Snapchat, but many aren't active
Display Advertising

More brands sign up for Snapchat, but many aren't active

7y Al Roberts

More brands sign up for Snapchat, but many aren't ...

As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat. Read M...

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Facebook to get mid-roll video ads, share revenue with users: report
Display Advertising

Facebook to get mid-roll video ads, share revenue with users: report

7y Al Roberts

Facebook to get mid-roll video ads, share revenue ...

Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations ...

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Workplace by Facebook: a reality check
Social

Workplace by Facebook: a reality check

7y Sarah Perry

Workplace by Facebook: a reality check

There’s been an excessive amount of one-sided conversation around Workplace by Facebook recently, generated by those who perhaps don’t understand the ...

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Facebook reveals it miscalculated even more metrics
Analytics

Facebook reveals it miscalculated even more metrics

7y Al Roberts

Facebook reveals it miscalculated even more metric...

The Like and Share counts retrieved through Facebook's Graph API were inconsistent with the counts displayed through search queries in Facebook's mobi...

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10 mistakes businesses and brands make with social media
Media

10 mistakes businesses and brands make with social media

7y Bob Cargill

10 mistakes businesses and brands make with social...

With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brand...

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What's the best way to use hashtags on every social network?
Social

What's the best way to use hashtags on every social network?

7y Tereza Litsa

What's the best way to use hashtags on every socia...

Hashtags are not new in social platforms, but do you really know how to maximise their effectiveness? Read More...

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Facebook launches analytics for Messenger chatbots
Analytics

Facebook launches analytics for Messenger chatbots

7y Al Roberts

Facebook launches analytics for Messenger chatbots

Facebook is addressing one of the biggest missing pieces of its chatbot offering: analytics. Read More...

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Facebook sees Q3 revenue growth amid concerns over maximum ad load
Social

Facebook sees Q3 revenue growth amid concerns over maximum ad load

7y Tereza Litsa

Facebook sees Q3 revenue growth amid concerns over...

It was another good quarter for Facebook, seeing its revenue and its monthly active users increasing. Will the steady growth continue though? Facebook...

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Facebook tests ads for Groups
Media

Facebook tests ads for Groups

7y Al Roberts

Facebook tests ads for Groups

Facebook's ad business could be expanding to Groups, a popular feature that "allow[s] people to come together around a common cause, issue or activity...

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Facebook targets eBay, Craigslist with Marketplace but falls way short
Ecommerce

Facebook targets eBay, Craigslist with Marketplace but falls way short

8y Al Roberts

Facebook targets eBay, Craigslist with Marketplace...

According to Facebook, more than 450 million of its members visit groups on its social network where individuals buy and sell goods, and now Facebook ...

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New creative opportunities on Facebook for a video-first world
Media

New creative opportunities on Facebook for a video-first world

8y Tereza Litsa

New creative opportunities on Facebook for a video...

Video consumption keeps increasing and Facebook is serious about a video-first world, encouraging us all to explore its full potential. Ian Crocombe, ...

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The global evolution of social media: infographic
Social

The global evolution of social media: infographic

8y Graham Charlton

The global evolution of social media: infographic

Needless to say, social media has evolved rapidly over the last ten to fifteen years. From early sites like six degrees to once big but now almost irr...

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The rise of Facebook Reactions and how brands can use them creatively
Social

The rise of Facebook Reactions and how brands can use them creatively

8y Tereza Litsa

The rise of Facebook Reactions and how brands can ...

As Facebook reactions see an increased use lately, it’s time for brands to use them more creatively for sentiment analysis. It’s been less...

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How to master Facebook advertising and targeting
Media

How to master Facebook advertising and targeting

8y Tereza Litsa

How to master Facebook advertising and targeting

Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Searc...

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What will make your social audience click (if it's not clickbait)?
Content

What will make your social audience click (if it's not clickbait)?

8y Graham Charlton

What will make your social audience click (if it's...

Facebook is cracking down on clickbait. Again. So what will make your social media audience click now? As kids we would be excited about the “Did You ...

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How to beat Facebook ad blockers without coding hacks
Disruptive MarTech

How to beat Facebook ad blockers without coding hacks

8y Anna Pratskevich

How to beat Facebook ad blockers without coding ha...

Earlier this month, Facebook rolled out a code to bypass Adblock Plus, a browser extension that allows users to block tracking, banner ads, pop-ups, a...

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Six reasons why direct marketers should be swooning over social media
Media

Six reasons why direct marketers should be swooning over social media

8y Bob Cargill

Six reasons why direct marketers should be swoonin...

I’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail ...

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Social media marketing spend has surged over the years, but falls short of estimates
CPG

Social media marketing spend has surged over the years, but falls short of ...

8y Al Roberts

Social media marketing spend has surged over the y...

Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into...

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Behavioral targeting is coming to Snapchat
CPG

Behavioral targeting is coming to Snapchat

8y Al Roberts

Behavioral targeting is coming to Snapchat

Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Face...

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Facebook to introduce header bidding solution for its Audience Network
Display Advertising

Facebook to introduce header bidding solution for its Audience Network

8y Al Roberts

Facebook to introduce header bidding solution for ...

Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from...

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Three exceptional examples of local social media campaigns
Local

Three exceptional examples of local social media campaigns

8y Harsh Agrawal

Three exceptional examples of local social media c...

Here are some examples of campaigns of local and small businesses that are rocking social media. Read More...

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American Apparel: driving customer centricity in an omnichannel world
Acquisition

American Apparel: driving customer centricity in an omnichannel world

8y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

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10 publishers that get it right with Facebook videos and what we can learn
Media

10 publishers that get it right with Facebook videos and what we can learn

8y Tereza Litsa

10 publishers that get it right with Facebook vide...

As Facebook keeps changing its news feed algorithm, one constant factor is the domination of video content and so brands keep experimenting with it to...

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