Facebook begins thwarting ad blockers
Display Advertising

Facebook begins thwarting ad blockers

8y Al Roberts

Facebook begins thwarting ad blockers

Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white f...

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How to manage Facebook pages for a multi-location business
Local

How to manage Facebook pages for a multi-location business

8y Tereza Litsa

How to manage Facebook pages for a multi-location ...

A Facebook page can be very useful for a business with multiple locations, either nationally, or internationally. Here’s how to customise each featur...

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Facebook News Feed update targets clickbait headlines
Content

Facebook News Feed update targets clickbait headlines

8y Al Roberts

Facebook News Feed update targets clickbait headli...

Publishers and marketers will need to be extra careful about the titles they use for content they promote on Facebook as the world’s largest soc...

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Facebook image cheat sheet: maximum photo sizes for your branded page and ads
Social

Facebook image cheat sheet: maximum photo sizes for your branded page and a...

8y Christopher Ratcliff

Facebook image cheat sheet: maximum photo sizes fo...

Our previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO much has happened t...

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How brands in Hong Kong are cashing in on Pokémon GO
Acquisition

How brands in Hong Kong are cashing in on Pokémon GO

8y Sophie Loras

How brands in Hong Kong are cashing in on Pokémon ...

Since its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in. Read More...

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Facebook vs Snapchat: which is the better channel for your brand?
Social

Facebook vs Snapchat: which is the better channel for your brand?

8y Tereza Litsa

Facebook vs Snapchat: which is the better channel ...

It’s been a great year for Snapchat and it’s no surprise that Facebook is eyeing up many of its most successful features. At the same time, Snapchat i...

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Verizon acquires Yahoo's operating business for $4.8 billion
Agency Spotlight

Verizon acquires Yahoo's operating business for $4.8 billion

8y Sophie Loras

Verizon acquires Yahoo's operating business for $4...

Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. Rea...

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Report: Facebook dominates social ad spend and this is just the beginning
Asia

Report: Facebook dominates social ad spend and this is just the beginning

8y Sophie Loras

Report: Facebook dominates social ad spend and thi...

Facebook will take the lion's share – more than two thirds – of global ad revenues for social sites this year, according to a report from eMarketer. R...

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Facebook unveils App Event Optimization
Acquisition

Facebook unveils App Event Optimization

8y Al Roberts

Facebook unveils App Event Optimization

Competition is rife for mobile app developers, and many spend significant sums of money driving installs of their apps. The world’s largest soci...

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APAC to overtake North America as world’s biggest digital ad market
Asia

APAC to overtake North America as world’s biggest digital ad market

8y Sophie Loras

APAC to overtake North America as world’s biggest ...

The Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...

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Location, location, location: the golden rules of real estate and now technology
Acquisition

Location, location, location: the golden rules of real estate and now techn...

8y Michael Della Penna

Location, location, location: the golden rules of ...

“Location, location, location!” It’s been the golden rule in real-estate for years and it now holds true for marketing technology as well. Facebook r...

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How Facebook's #Friendmageddon will affect publishers
Content

How Facebook's #Friendmageddon will affect publishers

8y Tereza Litsa

How Facebook's #Friendmageddon will affect publish...

Facebook recently announced a new change to its News Feed algorithm, in which it will favour personal posts over news stories. But what does this mean...

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Stats of the Week: Pinterest's expanding ecommerce efforts
Ecommerce

Stats of the Week: Pinterest's expanding ecommerce efforts

8y Mike O'Brien

Stats of the Week: Pinterest's expanding ecommerce...

Pinterest added several ecommerce features this past week. Here are six figures highlighting its increasing prowess as an advertising platform. Read M...

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Ogilvy's top three lessons from the Cannes Lions
Conference Coverage

Ogilvy's top three lessons from the Cannes Lions

8y Mark Himmelsbach

Ogilvy's top three lessons from the Cannes Lions

ClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year...

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Why address validation is not enough for email marketers
Email

Why address validation is not enough for email marketers

8y Derek Harding

Why address validation is not enough for email mar...

Address validation confirms an email will go to a person but not whether it’s the right person and that makes a big difference. Read More...

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How a social audit resulted in increased market share for Simon G. Jewelry
Social Media

How a social audit resulted in increased market share for Simon G. Jewelry

8y Mike O'Brien

How a social audit resulted in increased market sh...

Simon G Jewelry has a 25 percent share of voice in the jewelry space, as a result of a social audit that took the brand's social strategy to the next ...

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Eight social media skills for B2B brands to master
Social Media

Eight social media skills for B2B brands to master

8y Mike O'Brien

Eight social media skills for B2B brands to master

When it comes to social media, B2B brands don't tend to be as sophisticated as their B2C brethren. But with these eight tips, they can be. Read More...

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Facebook is testing a new way to make damn sure your friends see your posts
Social

Facebook is testing a new way to make damn sure your friends see your posts

8y Christopher Ratcliff

Facebook is testing a new way to make damn sure yo...

Learn all about a new feature that Facebook is testing that allows you to notify select friends about all your hilarious misadventures and pictures of...

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Keeping the right balance of "person" in "personalization"
Data insights

Keeping the right balance of "person" in "personalization"

8y Mike O'Brien

Keeping the right balance of "person" in "personal...

Some brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is th...

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Cannes Coverage: Four mobile ad announcements from Facebook
Conference Coverage

Cannes Coverage: Four mobile ad announcements from Facebook

8y Mike O'Brien

Cannes Coverage: Four mobile ad announcements from...

Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers. Re...

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Can advertisers make the walled gardens hand over their keys?
Media

Can advertisers make the walled gardens hand over their keys?

8y Merrily McGugan

Can advertisers make the walled gardens hand over ...

Giants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft F...

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The state of influencer marketing in 2016
Social Media

The state of influencer marketing in 2016

8y Mike O'Brien

The state of influencer marketing in 2016

Before Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's...

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How does Pandora know its users so well?
Data insights

How does Pandora know its users so well?

8y Mike O'Brien

How does Pandora know its users so well?

With so much user data, how does Pandora apply that to better user experiences? It asks people what they like, taking insights from its 50,000-person ...

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Seven cases of brands with brilliant product copy
Ecommerce

Seven cases of brands with brilliant product copy

8y Mike O'Brien

Seven cases of brands with brilliant product copy

Here are seven examples from brands like Nike, Nordstrom and Amazon that show you how product copy should be done. Read More...

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Stats of the week: All about mobile apps
Ad Industry Metrics

Stats of the week: All about mobile apps

8y Mike O'Brien

Stats of the week: All about mobile apps

What do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A....

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How dynamic creative adds another dimension to video ads
Video

How dynamic creative adds another dimension to video ads

8y Mike O'Brien

How dynamic creative adds another dimension to vid...

Video advertising is all the rage, and marketers can take it to the next level with dynamic video: layering a personalized message over their content....

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Facebook's Live Rail pullback leaves publishers needing true partners
Media

Facebook's Live Rail pullback leaves publishers needing true partners

8y Frank Sinton

Facebook's Live Rail pullback leaves publishers ne...

The recent shuttering of FBX - with LiveRail reportedly next on the chopping block - strengthens Facebook's walled garden, ultimately hurting publishe...

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