Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white f...
View articleA Facebook page can be very useful for a business with multiple locations, either nationally, or internationally. Here’s how to customise each featur...
View articlePublishers and marketers will need to be extra careful about the titles they use for content they promote on Facebook as the world’s largest soc...
View articleOur previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO much has happened t...
View articleSince its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in. Read More...
View articleIt’s been a great year for Snapchat and it’s no surprise that Facebook is eyeing up many of its most successful features. At the same time, Snapchat i...
View articleVerizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. Rea...
View articleFacebook will take the lion's share – more than two thirds – of global ad revenues for social sites this year, according to a report from eMarketer. R...
View articleCompetition is rife for mobile app developers, and many spend significant sums of money driving installs of their apps. The world’s largest soci...
View articleThe Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...
View article“Location, location, location!” It’s been the golden rule in real-estate for years and it now holds true for marketing technology as well. Facebook r...
View articleFacebook recently announced a new change to its News Feed algorithm, in which it will favour personal posts over news stories. But what does this mean...
View articlePinterest added several ecommerce features this past week. Here are six figures highlighting its increasing prowess as an advertising platform. Read M...
View articleClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year...
View articleAddress validation confirms an email will go to a person but not whether it’s the right person and that makes a big difference. Read More...
View articleSimon G Jewelry has a 25 percent share of voice in the jewelry space, as a result of a social audit that took the brand's social strategy to the next ...
View articleWhen it comes to social media, B2B brands don't tend to be as sophisticated as their B2C brethren. But with these eight tips, they can be. Read More...
View articleLearn all about a new feature that Facebook is testing that allows you to notify select friends about all your hilarious misadventures and pictures of...
View articleSome brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is th...
View articleDespite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers. Re...
View articleGiants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft F...
View articleBefore Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's...
View articleWith so much user data, how does Pandora apply that to better user experiences? It asks people what they like, taking insights from its 50,000-person ...
View articleHere are seven examples from brands like Nike, Nordstrom and Amazon that show you how product copy should be done. Read More...
View articleWhat do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A....
View articleVideo advertising is all the rage, and marketers can take it to the next level with dynamic video: layering a personalized message over their content....
View articleThe recent shuttering of FBX - with LiveRail reportedly next on the chopping block - strengthens Facebook's walled garden, ultimately hurting publishe...
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