Google beats Apple to become world's most valuable brand [Study]
Ad Industry Metrics

Google beats Apple to become world's most valuable brand [Study]

8y Mike O'Brien

Google beats Apple to become world's most valuable...

Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is ba...

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What makes Ben & Jerry's so good at social?
Social

What makes Ben & Jerry's so good at social?

8y Mike O'Brien

What makes Ben & Jerry's so good at social?

According to a new report analyzing restaurant chains' social, Ben & Jerry's is the best, despite its comparatively smaller size. What's the brand...

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10 ways to find common ground with your social media audience
Social

10 ways to find common ground with your social media audience

8y Bob Cargill

10 ways to find common ground with your social med...

There's an art and a science to social media, and brands should take note of followers' trigger points and hot buttons. Read More...

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What Facebook Messenger's evolution means for advertisers
Social Media

What Facebook Messenger's evolution means for advertisers

8y Morgan Swingle

What Facebook Messenger's evolution means for adve...

As Facebook Messenger becomes more popular, it gives brands that many more methods - and that much more incentive - to connect with its millions of us...

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Stats of the week: Six Snapchat figures from Mary Meeker
Social Media

Stats of the week: Six Snapchat figures from Mary Meeker

8y Mike O'Brien

Stats of the week: Six Snapchat figures from Mary ...

Mary Meeker's annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Fac...

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Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves
Asia

Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves

8y Sophie Loras

Report: Alphabet leads Zenith Global Media Owners ...

Google's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is rai...

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The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange
Media

The Digital Download: In with TAG anti-fraud program; out with Facebook Exc...

8y Mike O'Brien

The Digital Download: In with TAG anti-fraud progr...

This week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri ...

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Four lessons B2C marketers can learn from B2B
B2C

Four lessons B2C marketers can learn from B2B

8y Susan Wall

Four lessons B2C marketers can learn from B2B

It's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' pr...

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Three key ingredients to success on social media
Media

Three key ingredients to success on social media

8y Bob Cargill

Three key ingredients to success on social media

To say that businesses and brands have come a long way in their usage of social media would be an understatement. After all, not only have more of the...

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How Jamie Oliver used video storytelling with FoodTube
Events

How Jamie Oliver used video storytelling with FoodTube

8y Tereza Litsa

How Jamie Oliver used video storytelling with Food...

Richard Herd attended our Shift London event to discuss how video content can increase engagement on digital platforms and the way FoodTube has adapte...

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The U.K. Government's top five tips for dodging disruption
Conference Coverage

The U.K. Government's top five tips for dodging disruption

8y Mike O'Brien

The U.K. Government's top five tips for dodging di...

Being comfortable with failure and making research a team sport are just two ways to avoid disruption, according to Alex Holmes of Government Digital ...

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The Digital Download: From AI to alleged algorithms
Media

The Digital Download: From AI to alleged algorithms

8y Mike O'Brien

The Digital Download: From AI to alleged algorithm...

Google's I/O conference commences today, but that's not all that happened this week. Facebook, Apple and Line - and maybe Snapchat? - had updates, as ...

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How Brompton Bicycle uses social media to spread the word about its brand
Content

How Brompton Bicycle uses social media to spread the word about its brand

8y Rebecca Sentance

How Brompton Bicycle uses social media to spread t...

Brompton Bicycle doesn’t advertise. The UK’s biggest manufacturer of folding bicycles prefers to rely on word of mouth to spread the message about its...

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Why Pinterest is Gardener's Supply Company's top social channel
Ecommerce

Why Pinterest is Gardener's Supply Company's top social channel

8y Mike O'Brien

Why Pinterest is Gardener's Supply Company's top s...

Facebook may be the king of social platforms, but for Gardener's Supply Company, it's all about Pinterest, which brings the company far more traffic a...

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The Digital Download: Ad blocking, online video, Facebook updates on the rise
Media

The Digital Download: Ad blocking, online video, Facebook updates on the ri...

8y Mike O'Brien

The Digital Download: Ad blocking, online video, F...

New statistics show the explosion of original digital programming viewership and ad blocker usage. Facebook, Instagram, YouTube and Amazon have new fe...

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Be a dragon, not a unicorn, says Mondelez's Bough
Mobile

Be a dragon, not a unicorn, says Mondelez's Bough

8y Mike O'Brien

Be a dragon, not a unicorn, says Mondelez's Bough

Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test...

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Why audience retention with mobile video is more important than ever
Mobile

Why audience retention with mobile video is more important than ever

8y Frank Sinton

Why audience retention with mobile video is more i...

When it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have. Read More...

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How M&M's mastered multilingualism for its milestone birthday
Strategies

How M&M's mastered multilingualism for its milestone birthday

8y Mike O'Brien

How M&M's mastered multilingualism for its milesto...

A song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like i...

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10 reasons Buzzfeed's Tasty videos dominate on Facebook
Marketing

10 reasons Buzzfeed's Tasty videos dominate on Facebook

8y Tereza Litsa

10 reasons Buzzfeed's Tasty videos dominate on Fac...

Buzzfeed has built a social empire starting from Facebook, expanding to all the popular social networks and Tasty is a great example on how to dominat...

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The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts
Media

The Digital Download: New Instagram video offering, new Pinterest partner, ...

8y Mike O'Brien

The Digital Download: New Instagram video offering...

This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of ...

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Why ranking tools need to evolve to keep up with search
Search

Why ranking tools need to evolve to keep up with search

8y Benjamin Spiegel

Why ranking tools need to evolve to keep up with s...

The way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer. Read Mor...

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How to use emotions to create viral, shareable video content
Asia

How to use emotions to create viral, shareable video content

8y Sophie Loras

How to use emotions to create viral, shareable vid...

What makes great video content and how can brands ensure it reaches the right audience? Read More...

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NewFronts News: Merging video, data still the main focus for AOL
Media

NewFronts News: Merging video, data still the main focus for AOL

8y Mike O'Brien

NewFronts News: Merging video, data still the main...

It's all about content for AOL, per the media giant's NewFront event. But AOL is focused on distribution, formats and data, rather than just the conte...

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10 ways brands can use Facebook Live
Social

10 ways brands can use Facebook Live

8y Bob Cargill

10 ways brands can use Facebook Live

It was only a matter of time. On the heels of Periscope’s wildly successful run as pretty much the only game in town over the course of the last year ...

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The Digital Download: Another volume of video vignettes
Media

The Digital Download: Another volume of video vignettes

8y Mike O'Brien

The Digital Download: Another volume of video vign...

The past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challeng...

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The Digital Download: Facebook additions amid Yahoo speculation
Media

The Digital Download: Facebook additions amid Yahoo speculation

8y Mike O'Brien

The Digital Download: Facebook additions amid Yaho...

This week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire ...

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If it 'doesn't make any f**king sense,' it's ripe for disruption
Conference Coverage

If it 'doesn't make any f**king sense,' it's ripe for disruption

8y Mike O'Brien

If it 'doesn't make any f**king sense,' it's ripe ...

As we've seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable. Read More...

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