Despite the complexity, companies can stay within the "compliance envelope" by being proactive in their marketing.
A new FDA draft guideline addresses one limited usage of social media by pharmaceutical companies.
YouTube videos to counteract fake Viagra, and a pharma Facebook game.
For pharma brands, the FDA is the elephant in Facebook comment room.
Whether you're promoting a new product or a public service cause, differentiate your campaign with relevance, irreverence, and exposure.
Food and pharma regulator won't issue draft guidance on online marketing related topics until Q1 at the earliest.
The citations underscore big challenges pharma must endure when using social media without breaking federal rules.