Despite the complexity, companies can stay within the "compliance envelope" by being proactive in their marketing. Read More...
View articleA new FDA draft guideline addresses one limited usage of social media by pharmaceutical companies. Read More...
View articleYouTube videos to counteract fake Viagra, and a pharma Facebook game. Read More...
View articleFor pharma brands, the FDA is the elephant in Facebook comment room. Read More...
View articleWhether you're promoting a new product or a public service cause, differentiate your campaign with relevance, irreverence, and exposure. Read More...
View articleFood and pharma regulator won't issue draft guidance on online marketing related topics until Q1 at the earliest. Read More...
View articleThe citations underscore big challenges pharma must endure when using social media without breaking federal rules. Read More...
View article