Damon Ragusa, president of idio, discusses how publishers should embrace content intelligence, and the data it produces, to prevent content marketing from becoming a legacy.
Levis, Absolut and Pepsi are currently using a product that automatically finds relevant content and includes a marketer's written or video content.
Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports.
Say Media's tech channel reaches 75 million but until now lacked a known media brand to tie that audience together.
WordPress hosts 24 million blogs, including 15 percent of the top million sites.
Federated Media acquires provider of search and analytics tools for blogs.
Food blog network includes properties like Serious Eats and Bakerella.