Marketing to the CFO
Collaboration

Marketing to the CFO

11m Tyrona Heath

Marketing to the CFO

The shift towards focusing on future revenue is an opportunity for marketers and finance teams to collaborate over agendas of business growth - how to...

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Open banking: is this technology the future of finance?
Disruptive MarTech

Open banking: is this technology the future of finance?

3y Daniel Tannenbaum

Open banking: is this technology the future of fin...

Open banking is a new software championed by the regulators, allowing loan providers to see the bank transactions of their customers and make a inform...

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7 rules a Fintech must follow to succeed with its marketing strategy
Digital Marketing

7 rules a Fintech must follow to succeed with its marketing strategy

4y Laura de Castro Braulio

7 rules a Fintech must follow to succeed with its ...

Laura de Castro Braulio, Head of Marketing at 2gether, provides helpful tips for rising Fintech companies to consider when strategizing a marketing pl...

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Finance platform Kabbage acquires SMB data provider Radius Intelligence
Analytics

Finance platform Kabbage acquires SMB data provider Radius Intelligence

5y Barry Levine

Finance platform Kabbage acquires SMB data provide...

By acquiring Radius, automated lending platform Kabbage hopes to "dramatically expand [its] product set and service platform," says CEO Rob Frohwein. ...

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"Trading can be fun": A look at TradeStation's omnichannel rebrand
Finance

"Trading can be fun": A look at TradeStation's omnichannel rebrand

6y Mike O'Brien

"Trading can be fun": A look at TradeStation's omn...

A pop-up hair salon and partnership with Cheddar highlights the omnichannel rebranding efforts of TradeStation, an online brokerage firm that's spent ...

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Chase CMO Kristin Lemkau and the evolution of the ad unit
Display Advertising

Chase CMO Kristin Lemkau and the evolution of the ad unit

6y Mike O'Brien

Chase CMO Kristin Lemkau and the evolution of the ...

During a WHOSAY event, Chase CMO Kristin Lemkau discussed the bank's future as more of its own media company, as well as the evolution of the ad unit ...

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How financial services CMOs should approach regulation
Digital Transformation

How financial services CMOs should approach regulation

6y Al Roberts

How financial services CMOs should approach regula...

Following the global financial crisis of 2008, which many blamed on rampant greed and fraud in the financial services sector, regulators around the wo...

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How three financial service brands are killing it on Instagram and Pinterest
Actionable Analysis

How three financial service brands are killing it on Instagram and Pinteres...

8y Matt Owen

How three financial service brands are killing it ...

Last week I wrote about the general performance of B2B brands on various social channels. One of the most interesting takeaways was that, despite the ...

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