"Trading can be fun": A look at TradeStation's omnichannel rebrand

Finance "Trading can be fun": A look at TradeStation's omnichannel rebrand

6y Mike O'Brien

"Trading can be fun": A look at TradeStation's omn...

A pop-up hair salon and partnership with Cheddar highlights the omnichannel rebranding efforts of TradeStation, an online brokerage firm that's spent ...

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Why do big US companies take mobile less seriously than Chinese companies?

Why do big US companies take mobile less seriously than Chinese companies?

8y Andy Favell

Why do big US companies take mobile less seriously...

All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US...

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The 10 most cringeworthy social fails of 2015

The 10 most cringeworthy social fails of 2015

8y Mike O'Brien

The 10 most cringeworthy social fails of 2015

For the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously of...

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Madison Avenue Needs Wall Street Wisdom

Madison Avenue Needs Wall Street Wisdom

9y Yuyu Chen

Madison Avenue Needs Wall Street Wisdom

Eric Harris, an investment banker-turned marketer, talks about how his financial background helped him grow his own ad business. Read More...

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Former Kraft CMO: Marketing Takes Center Spot In a Consumer Centric World

Former Kraft CMO: Marketing Takes Center Spot In a Consumer Centric World

9y Yuyu Chen

Former Kraft CMO: Marketing Takes Center Spot In a...

In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, talks about the importance of marketing and how she work...

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How Data is Changing the Role of the CMO

How Data is Changing the Role of the CMO

9y Yuyu Chen

How Data is Changing the Role of the CMO

In this roundup, senior marketing executives from Assurant Solutions, Host Analytics, OpenTable and WeCareCard, talk about the way data is changing th...

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Connecting With Asia's New Age Consumers

Connecting With Asia's New Age Consumers

9y Nellie Chan

Connecting With Asia's New Age Consumers

LinkedIn's Nellie Chan offers the following insight into Asia's affluent Millennials and how to engage with them through social. Read More...

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[VIDEO] McKinsey: How Digital Is Disrupting Marketing Framework

[VIDEO] McKinsey: How Digital Is Disrupting Marketing Framework

9y Yuyu Chen

[VIDEO] McKinsey: How Digital Is Disrupting Market...

In the first installment of ClickZ’s video series with David Edelman, the McKinsey partner and global co-leader of digital marketing strategy sh...

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ANZ Uses Instagram to Target a New Generation of Banking Customers

ANZ Uses Instagram to Target a New Generation of Banking Customers

9y Sophie Loras

ANZ Uses Instagram to Target a New Generation of B...

Get it right and do it well before scaling your business's digital marketing platforms, says ANZ Australia's marketing head. Read More...

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VIDEO: Zurich CMO Brings CPG Wisdom to Financial Services

VIDEO: Zurich CMO Brings CPG Wisdom to Financial Services

9y Yuyu Chen

VIDEO: Zurich CMO Brings CPG Wisdom to Financial S...

In this video interview, Monika Schulze, global head of marketing for Zurich Insurance, speaks about how she has leveraged her 19 years of experience ...

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Brands to Spend More on Original Digital Video But Worry About Its ROI

Brands to Spend More on Original Digital Video But Worry About Its ROI

9y Yuyu Chen

Brands to Spend More on Original Digital Video But...

A joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video conte...

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90 Percent of Goldman Sachs' Marketing Is Digital

90 Percent of Goldman Sachs' Marketing Is Digital

9y Yuyu Chen

90 Percent of Goldman Sachs' Marketing Is Digital

Amanda Rubin, managing director and global co-head of brand and content strategy at Goldman Sachs, says the company has been active in the world of di...

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VIDEO: BlackRock's Thoughts on Marketing in a Digital World

VIDEO: BlackRock's Thoughts on Marketing in a Digital World

9y Yuyu Chen

VIDEO: BlackRock's Thoughts on Marketing in a Digi...

In the first of a two-part video series with BlackRock's director of global media planning, Matt Van Dalsem, he shares what great digital marketing tr...

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The ABCs of the VC World: What Marketers Need to Know

The ABCs of the VC World: What Marketers Need to Know

10y Alan Cutter

The ABCs of the VC World: What Marketers Need to K...

It's important for marketers to be aware of the details of the venture capital world before they consider taking a job at a start-up, so here is a pri...

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Facebook Prepping e-Money Transfer Service in Europe

Facebook Prepping e-Money Transfer Service in Europe

10y Yuyu Chen

Facebook Prepping e-Money Transfer Service in Euro...

Facebook is reportedly planning an e-money service in Europe, which would allow users to make transactions directly through the social network. Read M...

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China's Weibo Could Go Public at a Deflated Price

China's Weibo Could Go Public at a Deflated Price

10y Yuyu Chen

China's Weibo Could Go Public at a Deflated Price

China's micro-blogging service Weibo is expected to go public this month. The IPO could value the company at $3.9 billion. Read More...

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Spotlight on Actiance's Joanna Belbey: Social Media for Financial Firms

Spotlight on Actiance's Joanna Belbey: Social Media for Financial Firms

10y Liva Judic

Spotlight on Actiance's Joanna Belbey: Social Medi...

Joanna Belbey is known as one of the ladies of #socialmediafin, i.e. social media and finance, in New York City. Today, she works as the social media ...

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VIDEO: Content Is a Marketing Currency for Citibank

VIDEO: Content Is a Marketing Currency for Citibank

10y ClickZ News Staff

VIDEO: Content Is a Marketing Currency for Citiban...

ClickZ spoke to Linda Descano, managing director and head of content and social at Citi, to explore the paradigm shift of financial institutions away ...

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Spotlight on TD Ameritrade's CMO: Building a New Brand Identity in the Digital Age

Spotlight on TD Ameritrade's CMO: Building a New Brand Identity in the Digital Age

10y ClickZ News Staff

Spotlight on TD Ameritrade's CMO: Building a New B...

ClickZ spoke to Denise Karkos, chief marketing officer of TD Ameritrade, to understand how the financial institution is adapting to the digital and so...

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Apple Breaks iOS Device Sales Records, but Fails to Wow Investors

Apple Breaks iOS Device Sales Records, but Fails to Wow Investors

10y Matt Kapko

Apple Breaks iOS Device Sales Records, but Fails t...

Apple broke its previous quarterly records of iPhone and iPad sales during the recently closed quarter, but made no gains in net income. Read More...

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RBC Goes Back to School

RBC Goes Back to School

11y Susan Kuchinskas

RBC Goes Back to School

RBC Bank cast one of its own executives in a YouTube series designed to show harried college students that the bank feels their pain. Read More...

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BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign

BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign

11y James Dohnert

BNP Paribas Mixes Twitter and Tennis for Latest Ad...

BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. Read More...

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Financial Services: The Mobile Vertical to Watch

Financial Services: The Mobile Vertical to Watch

11y Melinda Krueger

Financial Services: The Mobile Vertical to Watch

Be smart, mobile marketer: watch and learn from finance, no matter what business you're in. Read More...

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Financial Traders Turn to Social Network

Financial Traders Turn to Social Network

11y Melanie White

Financial Traders Turn to Social Network

New social networking site will allow FX traders to connect to their peers – and to trade Read More...

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