Five steps to center your buyer experience on relationships, not transactions

Actionable analysis Five steps to center your buyer experience on relationships, not transactions

2m Alex Hunter

Five steps to center your buyer experience on rela...

30-second summary: As the digital age emerged, brands focused on transactions. This drove a wedge between them and their customer It is now vital for ...

View article
How Walgreens Boots Alliance rebuilt for first party data

Actionable analysis How Walgreens Boots Alliance rebuilt for first party data

3m Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

View article
Data privacy digest: Three dimensions for a healthy cookieless diet

Actionable analysis Data privacy digest: Three dimensions for a healthy cookieless diet

3m Peter Rice

Data privacy digest: Three dimensions for a health...

30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional appro...

View article
Get the latest analysis and reports delivered to your inbox daily
How marketers can use weather data as a strategic tailwind

Advertising & Promotion How marketers can use weather data as a strategic tailwind

8m Lauren Lee

How marketers can use weather data as a strategic ...

The solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while b...

View article
Future-proofing 2022 strategies: four things marketers need to know

Digital Advertising Future-proofing 2022 strategies: four things marketers need to know

9m Abhishek Shrivastava

Future-proofing 2022 strategies: four things marke...

How to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon Read More...

View article
The making of a strong first-party data brand

Advertising & Promotion The making of a strong first-party data brand

10m Luis Navarrete Gómez

The making of a strong first-party data brand

How to get the strategy, technology, and value of change right Read More...

View article
A contingency plan for the inevitable cookie death

AI & Automation A contingency plan for the inevitable cookie death

1y Jeremy Hlavacek

A contingency plan for the inevitable cookie death

Google’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...

View article
Data integration: the key to omnichannel marketing

Analytics Data integration: the key to omnichannel marketing

1y Jeremy Chan

Data integration: the key to omnichannel marketing

Omnichannel marketing presents an opportunity to marketers but requires better use of data Read More...

View article
How to use contextual customer feedback to become a truly customer-centric organization

Actionable Analysis How to use contextual customer feedback to become a truly customer-centric organization

1y Cyril Coste

How to use contextual customer feedback to become ...

Customers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...

View article
The digital marketing forecast for 2021

Digital Marketing The digital marketing forecast for 2021

2y Nikki Vegenski

The digital marketing forecast for 2021

The world of digital marketing continues to evolve, creating more opportunities than ever to connect with customers in a targeted purchase journey. So...

View article
Brands need to use the pandemic to clean up their data

Data Brands need to use the pandemic to clean up their data

2y JoAnne Monfradi Dunn

Brands need to use the pandemic to clean up their ...

Making first-party data more accessible is the first step in responding to behavioral shifts during the pandemic. Read More...

View article
Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data

Analytics Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data

2y Michael McManus

Tech Talk with BlueConic: How the world's leading ...

First-party data is the future of marketing, an indispensable resource that brands need for success. BlueConic, Inc.'s Tech Talk showcases key points ...

View article
Scaling ad revenue growth with first-party data expertise

Analyzing Customer Data Scaling ad revenue growth with first-party data expertise

2y Ankit Oberoi

Scaling ad revenue growth with first-party data ex...

As advertisers turn to alternate strategies to replace third-party cookies, AdPushup’s Ankit Oberoi looks at how publishers can use first-party data t...

View article
First-party data isn’t enough, here is why

Analyzing Customer Data First-party data isn’t enough, here is why

2y Feliks Malts

First-party data isn’t enough, here is why

Much has been made about the slow death of third-party cookies. While marketers reconsider their data acquisition strategies, Feliks Malts, VP Decisio...

View article
Opportunities are coming as third-party cookies are phased out

Analyzing Customer Data Opportunities are coming as third-party cookies are phased out

2y Ken Nelson & Alex Kelleher

Opportunities are coming as third-party cookies ar...

Deloitte Digital's Ken Nelson & Alex Kelleher discuss how brands will need to redesign their data collection processes to address the end of third-par...

View article
Brands aren’t using the full slate of available first-party data

Analytics Brands aren’t using the full slate of available first-party data

3y Jacqueline Dooley

Brands aren’t using the full slate of available fi...

New Invoca survey looks at how companies are leveraging first-party data including how offline data sources factor into their overall data ecosystem. ...

View article
Why marketers must have lazer focus on first-party data

Analytics Why marketers must have lazer focus on first-party data

3y Ian Dailey

Why marketers must have lazer focus on first-party...

Invoca surveyed 500 B2C marketers to uncover how they use and access first-party data. Insights and stats on data-related problems, data usage, and sp...

View article
5 first-party data strategies to power your personalization

Analytics 5 first-party data strategies to power your personalization

4y Mike O'Brien

5 first-party data strategies to power your person...

The most valuable data is the first-party data brands get directly from their customers. Here are five strategies that will help brands and advertiser...

View article
GDPR: How US businesses are preparing

Analytics GDPR: How US businesses are preparing

5y Clark Boyd

GDPR: How US businesses are preparing

With the May 25 2018 deadline for implementing the GDPR's stipulations fast approaching, global businesses are investing heavily to get their house in...

View article
Programmatic advertising: what's the difference between good and bad data?

Actionable analysis Programmatic advertising: what's the difference between good and bad data?

6y Evan Magliocca

Programmatic advertising: what's the difference be...

Marketers need to know what’s in their data and trim out the filler to provide continuous, data-driven ROI for their brands. Read More...

View article
Programmatic 101: Everything you need to know but were too afraid to ask

Asia Programmatic 101: Everything you need to know but were too afraid to ask

6y Sophie Loras

Programmatic 101: Everything you need to know but ...

One of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...

View article