Five pointers for marketing leaders looking to shift their buyer experience from transactional to relationship-driven, and examine the importance of c...
View articleBoots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...
View article30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional appro...
View articleThe solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while b...
View articleHow to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon Read More...
View articleHow to get the strategy, technology, and value of change right Read More...
View articleGoogle’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleCustomers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...
View articleThe world of digital marketing continues to evolve, creating more opportunities than ever to connect with customers in a targeted purchase journey. So...
View articleMaking first-party data more accessible is the first step in responding to behavioral shifts during the pandemic. Read More...
View articleFirst-party data is the future of marketing, an indispensable resource that brands need for success. BlueConic, Inc.'s Tech Talk showcases key points ...
View articleAs advertisers turn to alternate strategies to replace third-party cookies, AdPushup’s Ankit Oberoi looks at how publishers can use first-party data t...
View articleMuch has been made about the slow death of third-party cookies. While marketers reconsider their data acquisition strategies, Feliks Malts, VP Decisio...
View articleDeloitte Digital's Ken Nelson & Alex Kelleher discuss how brands will need to redesign their data collection processes to address the end of third-par...
View articleNew Invoca survey looks at how companies are leveraging first-party data including how offline data sources factor into their overall data ecosystem. ...
View articleInvoca surveyed 500 B2C marketers to uncover how they use and access first-party data. Insights and stats on data-related problems, data usage, and sp...
View articleThe most valuable data is the first-party data brands get directly from their customers. Here are five strategies that will help brands and advertiser...
View articleWith the May 25 2018 deadline for implementing the GDPR's stipulations fast approaching, global businesses are investing heavily to get their house in...
View articleMarketers need to know what’s in their data and trim out the filler to provide continuous, data-driven ROI for their brands. Read More...
View articleOne of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...
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