The making of a strong first-party data brand

Advertising & Promotion The making of a strong first-party data brand

4d Luis Navarrete Gómez

The making of a strong first-party data brand

How to get the strategy, technology, and value of change right Read More...

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A contingency plan for the inevitable cookie death

AI & Automation A contingency plan for the inevitable cookie death

4m Jeremy Hlavacek

A contingency plan for the inevitable cookie death

Google’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...

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Data integration: the key to omnichannel marketing

Analytics Data integration: the key to omnichannel marketing

4m Jeremy Chan

Data integration: the key to omnichannel marketing

Omnichannel marketing presents an opportunity to marketers but requires better use of data Read More...

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How to use contextual customer feedback to become a truly customer-centric organization

Actionable Analysis How to use contextual customer feedback to become a truly customer-centric organization

7m Cyril Coste

How to use contextual customer feedback to become ...

Customers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...

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The digital marketing forecast for 2021

Digital Marketing The digital marketing forecast for 2021

12m Nikki Vegenski

The digital marketing forecast for 2021

The world of digital marketing continues to evolve, creating more opportunities than ever to connect with customers in a targeted purchase journey. So...

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Brands need to use the pandemic to clean up their data

Data Brands need to use the pandemic to clean up their data

1y JoAnne Monfradi Dunn

Brands need to use the pandemic to clean up their ...

Making first-party data more accessible is the first step in responding to behavioral shifts during the pandemic. Read More...

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Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data

Analytics Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data

1y Michael McManus

Tech Talk with BlueConic: How the world's leading ...

First-party data is the future of marketing, an indispensable resource that brands need for success. BlueConic, Inc.'s Tech Talk showcases key points ...

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Scaling ad revenue growth with first-party data expertise

Analyzing Customer Data Scaling ad revenue growth with first-party data expertise

1y Ankit Oberoi

Scaling ad revenue growth with first-party data ex...

As advertisers turn to alternate strategies to replace third-party cookies, AdPushup’s Ankit Oberoi looks at how publishers can use first-party data t...

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First-party data isn’t enough, here is why

Analyzing Customer Data First-party data isn’t enough, here is why

1y Feliks Malts

First-party data isn’t enough, here is why

Much has been made about the slow death of third-party cookies. While marketers reconsider their data acquisition strategies, Feliks Malts, VP Decisio...

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Opportunities are coming as third-party cookies are phased out

Analyzing Customer Data Opportunities are coming as third-party cookies are phased out

2y Ken Nelson & Alex Kelleher

Opportunities are coming as third-party cookies ar...

Deloitte Digital's Ken Nelson & Alex Kelleher discuss how brands will need to redesign their data collection processes to address the end of third-par...

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Brands aren’t using the full slate of available first-party data

Analytics Brands aren’t using the full slate of available first-party data

2y Jacqueline Dooley

Brands aren’t using the full slate of available fi...

New Invoca survey looks at how companies are leveraging first-party data including how offline data sources factor into their overall data ecosystem. ...

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Why marketers must have lazer focus on first-party data

Analytics Why marketers must have lazer focus on first-party data

2y Ian Dailey

Why marketers must have lazer focus on first-party...

Invoca surveyed 500 B2C marketers to uncover how they use and access first-party data. Insights and stats on data-related problems, data usage, and sp...

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5 first-party data strategies to power your personalization

Analytics 5 first-party data strategies to power your personalization

4y Mike O'Brien

5 first-party data strategies to power your person...

The most valuable data is the first-party data brands get directly from their customers. Here are five strategies that will help brands and advertiser...

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GDPR: How US businesses are preparing

Analytics GDPR: How US businesses are preparing

4y Clark Boyd

GDPR: How US businesses are preparing

With the May 25 2018 deadline for implementing the GDPR's stipulations fast approaching, global businesses are investing heavily to get their house in...

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Programmatic advertising: what's the difference between good and bad data?

Actionable Analysis Programmatic advertising: what's the difference between good and bad data?

5y Evan Magliocca

Programmatic advertising: what's the difference be...

Marketers need to know what’s in their data and trim out the filler to provide continuous, data-driven ROI for their brands. Read More...

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Programmatic 101: Everything you need to know but were too afraid to ask

Asia Programmatic 101: Everything you need to know but were too afraid to ask

6y Sophie Loras

Programmatic 101: Everything you need to know but ...

One of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...

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