Personalization is powerful, but still not a priority for many marketers

Analytics Personalization is powerful, but still not a priority for many marketers

2y Mike O'Brien

Personalization is powerful, but still not a prior...

40% of executives agree that personalization drives business results, yet 46% aren't where they'd like to be on implementation, finds new research fro...

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Benefiting from AI and deep learning for video summarization

AI & Automation Benefiting from AI and deep learning for video summarization

3y Divya Jain

Benefiting from AI and deep learning for video sum...

Adobe Sensei's Director of Machine Learning, Divya Jain shares about AI's key role with video summarization and gauging interest in the content. Read ...

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The experts’ guide to selling on Amazon

Ecommerce The experts’ guide to selling on Amazon

3y Emily Alford

The experts’ guide to selling on Amazon

Many small-to-medium businesses simply don’t know how to get started on Amazon. But as the company breaks sales records and increasingly adds third-pa...

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Alexa, what's for dinner?: Why Campbell's is doubling down on voice

AI & Automation Alexa, what's for dinner?: Why Campbell's is doubling down on voice

3y Mike O'Brien

Alexa, what's for dinner?: Why Campbell's is doubl...

Sharing recipes for consumers has always been a part of Campbell's marketing strategy. They have branched out into using artificial intelligence for t...

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How can brick-and-mortar retailers deal with showrooming?

Ecommerce How can brick-and-mortar retailers deal with showrooming?

6y Mike O'Brien

How can brick-and-mortar retailers deal with showr...

Showrooming is a big obstacle retailers face as the world becomes more connected. How can they combat it, ensuring they're not left in digital's dust?...

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How Facebook is focusing on SMBs in 2016

Social How Facebook is focusing on SMBs in 2016

6y Angie Pascale

How Facebook is focusing on SMBs in 2016

Part of Facebook's strategy for increasing ad revenue includes updating and adding certain features that are especially appealing to small and medium-...

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Why Twitter's removal of share counts is a big pain in the ass

Social Why Twitter's removal of share counts is a big pain in the ass

6y Yuyu Chen

Why Twitter's removal of share counts is a big pai...

Last week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and p...

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They laughed when I said neuromarketing

Data insights They laughed when I said neuromarketing

6y Dave Lloyd

They laughed when I said neuromarketing

To what degree does neuroscience affect content marketing? Here's how neuromarketing insights can influence effective storytelling tactics and ultimat...

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CRM Is Branching Out to Include Marketing Automation

Automation CRM Is Branching Out to Include Marketing Automation

6y Stephanie Miller

CRM Is Branching Out to Include Marketing Automati...

Here are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient inte...

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The Future of Augmented Reality

AR & VR The Future of Augmented Reality

6y Dave Lloyd

The Future of Augmented Reality

Experts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progress...

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Microsoft Tops LinkedIn’s List of Top 10 Global Brands

Social Microsoft Tops LinkedIn’s List of Top 10 Global Brands

6y Yuyu Chen

Microsoft Tops LinkedIn’s List of Top 10 Global Br...

Beating out Forbes, Harvard Business Review and Google, Microsoft earned the highest Content Marketing Score on LinkedIn’s list of the 10 most influen...

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The Future Is Personalized

Data insights The Future Is Personalized

7y Tessa Wegert

The Future Is Personalized

Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic,...

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Google and Levi's Smart Jeans Could Be a Source of Dumb Data

Data insights Google and Levi's Smart Jeans Could Be a Source of Dumb Data

7y Mike O'Brien

Google and Levi's Smart Jeans Could Be a Source of...

Levi's is partnering with Google to create yarn for gesture-sensitive smart clothing, but are so many new wearables a potential data nightmare? Read M...

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What Does the Growth of Mobile Payments Mean for Older Companies?

Media What Does the Growth of Mobile Payments Mean for Older Companies?

7y Mike O'Brien

What Does the Growth of Mobile Payments Mean for O...

As mobile payments become more commonplace, brands like Western Union and MoneyGram are forced to adapt. Can they keep up with digital native platform...

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Havas and NewsCred Partner to Source Content From Major News Publications

Media Havas and NewsCred Partner to Source Content From Major News Publications

7y Emily Alford

Havas and NewsCred Partner to Source Content From ...

Havas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC. Read ...

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11 Things You Can Do Right Now to Perfect Your Twitter Profile

Social 11 Things You Can Do Right Now to Perfect Your Twitter Profile

7y Jonathan Rick

11 Things You Can Do Right Now to Perfect Your Twi...

News outlets should be mortified by the way they describe themselves on Twitter. Learn from their mistakes, and from the companies that are doing it r...

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How to Become a Top-Performing Content Marketer on LinkedIn

Social How to Become a Top-Performing Content Marketer on LinkedIn

7y Yuyu Chen

How to Become a Top-Performing Content Marketer on...

LinkedIn has issued content marketing tips based on the practices of some of the most influential brands on the platform. Read More...

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How Much Does Transparency Matter in Native Advertising?

Media How Much Does Transparency Matter in Native Advertising?

8y Susan Kuchinskas

How Much Does Transparency Matter in Native Advert...

As the New York Times jumps on the native ad gravy train, we wonder whether consumers care who writes the content. Read More...

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Optimize Content Marketing for Conversions and Brand Credibility

Media Optimize Content Marketing for Conversions and Brand Credibility

8y Matthew Kumin

Optimize Content Marketing for Conversions and Bra...

It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t wor...

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Forbes Embraces Custom Brand Content With Social Video Play

Media Forbes Embraces Custom Brand Content With Social Video Play

9y Susan Kuchinskas

Forbes Embraces Custom Brand Content With Social V...

The Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on ...

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Ad Seller 'Guarantees': Innovation or Gimmick?

Media Ad Seller 'Guarantees': Innovation or Gimmick?

10y Joan Voight

Ad Seller 'Guarantees': Innovation or Gimmick?

Forbes.com, Daily Meal, and Undertone all offer them. Here's how it's worked out. Read More...

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Forbes Media's Publishing Mashup: Ad Blogs

Marketing Forbes Media's Publishing Mashup: Ad Blogs

11y Anna Maria Virzi

Forbes Media's Publishing Mashup: Ad Blogs

Advertisers can produce a blog on Forbes.com, connecting directly to readers. Will readers buy that? Read More...

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