Nissan's European CIO discussed how uniting marketing and IT is crucial for brands who want to thrive as the gap between physical and digital continues to close.
For the first time, ClickZ is at the Consumer Electronics Show, checking out the various innovations and reporting about the ones that matter most to marketers.
If consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously eliminating this Web pollution?
How effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate on behalf of the most significant brand - you.
Looking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyzed by Spredfast.
Advertisers will be able to reach Pandora’s 80 million active listeners and automatically purchase the platform’s display inventory across both desktop and mobile.
Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lift than during the Super Bowl.
The automotive industry is extremely well positioned to engage consumers through mobile video advertising.
Brands took to Twitter during Hollywood's biggest night, with varying degrees of success. What can we learn from their highs and lows?
Last night's Academy Awards gave many brands a reason to celebrate on Twitter. We've rounded up the best and worst of Oscar night social media campaigns.