BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China.
Advertising technology company Amobee has initiated dynamic 3-D mobile ads for better engagement, but are 3-D ads suitable for every brand?
Will the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the marketing cloud?
Spotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platforms.
Consumers in the near future will expect to get their advertising in story form across multiple screens. Here is a look at some brands that are already embracing this trend.
While brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool.
The interactive video campaign will also include content from influencers on Facebook, Twitter, Instagram, and Pinterest.
Utility, authenticity, and storytelling win with judges and consumers at this year's Cannes Lions.
Consumers with the Domino’s mobile app and the Ford Sync in-car connectivity system will soon be able to order pizza with voice commands from within their cars.
A Ford Fiesta campaign testing a new kind of site visitor verification saw above-average click-through rates (CTR) of 8.76 percent, as well as 133 hours of brand interaction.