Ford Fusion Social Media Effort Deepens Ryan Seacrest Partnership
Social

Ford Fusion Social Media Effort Deepens Ryan Seacrest Partnership

12y Susan Kuchinskas

Ford Fusion Social Media Effort Deepens Ryan Seacr...

The first thousand Fusion fans on Facebook will receive a mystery box. Read More...

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Apps Move Into Automotive
Media

Apps Move Into Automotive

12y Andrew Solmssen

Apps Move Into Automotive

In a year, no major auto manufacturer will be without an integrated system in their cars that displays web data. Read More...

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Unlike GM, Ford Is Still Bullish on Facebook Ads
Social

Unlike GM, Ford Is Still Bullish on Facebook Ads

12y Christopher Heine

Unlike GM, Ford Is Still Bullish on Facebook Ads

Automaker tells ClickZ it will continue advertising on the social site. Read More...

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Yahoo and Ford Shoot for Celeb Buzz With Video Reality Series
Media

Yahoo and Ford Shoot for Celeb Buzz With Video Reality Series

12y Kate Kaye

Yahoo and Ford Shoot for Celeb Buzz With Video Rea...

Launch campaign for Ford Focus Electric is entirely digital. Read More...

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Ford Mustang Ad Revs Up Facebook Logout Page
Social

Ford Mustang Ad Revs Up Facebook Logout Page

12y Kate Kaye

Ford Mustang Ad Revs Up Facebook Logout Page

Mustang appears to be among the first advertisers using the new Facebook format. Read More...

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Ford's Google+ Hangout Veers Into a #Fail
Social

Ford's Google+ Hangout Veers Into a #Fail

12y Christopher Heine

Ford's Google+ Hangout Veers Into a #Fail

Though the automotive giant deserves credit for experimental marketing. Read More...

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Ford and Chevy Get Band-Happy to Reach Young Car Buyers
Automotive

Ford and Chevy Get Band-Happy to Reach Young Car Buyers

12y Lisa Lacy

Ford and Chevy Get Band-Happy to Reach Young Car B...

Auto brands lean on recording talent to spark social media buzz. Read More...

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Why Millennials Are Bored With Sexy Cars
Automotive

Why Millennials Are Bored With Sexy Cars

12y Joan Voight

Why Millennials Are Bored With Sexy Cars

How digital tech is turning American car culture upside down. Read More...

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If AOL Is Ford, What's Facebook?
Marketing

If AOL Is Ford, What's Facebook?

12y Team ClickZ

If AOL Is Ford, What's Facebook?

If AOL is the Ford brand, as its CEO claims, what are the makes and models of its rivals? Read More...

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Ford Taps Zynga for 'Words With Friends' Promo
Social

Ford Taps Zynga for 'Words With Friends' Promo

12y Lisa Lacy

Ford Taps Zynga for 'Words With Friends' Promo

Promotes 2013 Escape with a social gaming live event, starring Jenny McCarthy. Read More...

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Ford Mustang Rides Social App For Sales Leads
Automotive

Ford Mustang Rides Social App For Sales Leads

13y Christopher Heine

Ford Mustang Rides Social App For Sales Leads

Media plan includes Facebook and Twitter ad buys. Read More...

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Ford's Social Initiative Becomes 'Badge' of Honor
Social

Ford's Social Initiative Becomes 'Badge' of Honor

13y Christopher Heine

Ford's Social Initiative Becomes 'Badge' of Honor

Badges let consumers express brand affinity on Facebook, Twitter, and other sites. Read More...

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Ford Jumps Into Google+ With All Wheels
Social

Ford Jumps Into Google+ With All Wheels

13y Zachary Rodgers

Ford Jumps Into Google+ With All Wheels

Automaker races to test Google's answer to Facebook. Read More...

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ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends
Social

ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends

13y Kate Kaye

ClickZ Stats: Cross Promotions a Theme in Twitter ...

Tech and telecom brands accounted for 39 percent of the Promoted Trends in March. Read More...

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The Blurring Borders of Latinos and Sports
Marketing

The Blurring Borders of Latinos and Sports

13y Gustavo Razzetti

The Blurring Borders of Latinos and Sports

Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Read More...

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Super Bowl Ads 2011: Winners and Losers
Social

Super Bowl Ads 2011: Winners and Losers

13y Anna Maria Virzi

Super Bowl Ads 2011: Winners and Losers

Interactive marketers review whether any $3 million TV spots successfully tapped social and interactive channels. Read More...

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How Apps Will Be Used by Marketers in Tomorrow's Connected Devices
Media

How Apps Will Be Used by Marketers in Tomorrow's Connected Devices

13y Rob Weber

How Apps Will Be Used by Marketers in Tomorrow's C...

TVs, kitchens, laundry rooms, cars, and tables – soon everything will be "connected." Read More...

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Social Media: Share the Love
Social

Social Media: Share the Love

14y Dave Evans

Social Media: Share the Love

Why you should expand your view of social media to include your customers, employees, and business partners. Read More...

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Pepsi, Microsoft Say No One Social Agency Meets All Needs
Social

Pepsi, Microsoft Say No One Social Agency Meets All Needs

14y Kate Kaye

Pepsi, Microsoft Say No One Social Agency Meets Al...

Corporate brand marketers are becoming more sophisticated about choosing social media agencies. Read More...

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Marrying Media Buying and Social Marketing
Media

Marrying Media Buying and Social Marketing

14y Tessa Wegert

Marrying Media Buying and Social Marketing

Ford, Clorox, and Arby's use their media buys to support their social media marketing efforts - and vice versa. Read More...

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Brands Look to Score With NBC's 'Sunday Night Football' Webcasts
Media

Brands Look to Score With NBC's 'Sunday Night Football' Webcasts

14y Christopher Heine

Brands Look to Score With NBC's 'Sunday Night Foot...

Lexus, Lowe's, Lincoln, and Droid appeared during last night's Dallas-Cincinnati game. Whether they will sign on with NBCSports.com for the entire NFL...

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Funding Fuels Tudou's Branded Original Video Plans
Media

Funding Fuels Tudou's Branded Original Video Plans

14y Adaline Lau

Funding Fuels Tudou's Branded Original Video Plans

China's video sharing platform plans revenue model based on branded original content. Read More...

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New Videos Extend 'Ford Fiesta Movement'
Data insights

New Videos Extend 'Ford Fiesta Movement'

14y Ken Liebeskind

New Videos Extend 'Ford Fiesta Movement'

Social campaign launched last year is extended with eight new videos starring YouTube celebs. Read More...

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5 Reasons Why Ford Continues to Kick Butt
Social

5 Reasons Why Ford Continues to Kick Butt

14y Liana Evans

5 Reasons Why Ford Continues to Kick Butt

Ford's social media team knows that in order to keep your fans engaged you have to continually provide valuable content. Read More...

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