What makes retail mobile apps rock solid, according to Forrester Research

Mobile What makes retail mobile apps rock solid, according to Forrester Research

4y Mike O'Brien

What makes retail mobile apps rock solid, accordin...

Consumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail o...

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Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

Analytics Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

4y Mike O'Brien

Attention to attribution: Q+A with The Trade Desk ...

In this Q+A with The Trade Desk CMO Susan Vobejda, we discuss the importance of offline attribution as a KPI during the holiday season. Read More...

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An inside view on navigating Amazon: Q+A with Downstream CEO Connor Folley

Email An inside view on navigating Amazon: Q+A with Downstream CEO Connor Folley

4y Mike O'Brien

An inside view on navigating Amazon: Q+A with Down...

We spoke with Amazon alum Connor Folley, who founded Downstream, which helps marketers use automation technology to maximize their Amazon ROI. Read Mo...

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Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

Leadership Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

5y Mike O'Brien

Leading by example, compact content and other insi...

ClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...

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Real-time relevance and predicting purchases

Analytics Real-time relevance and predicting purchases

5y Mike O'Brien

Real-time relevance and predicting purchases

Data is useless if brands aren’t making the most of it. Today’s technology gives marketers the tools to serve personalized offers at the right moment ...

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Blockchain: Reshaping advertising, removing fraud, rebuilding trust

Blockchain Blockchain: Reshaping advertising, removing fraud, rebuilding trust

5y Jeremy Epstein

Blockchain: Reshaping advertising, removing fraud,...

In part two of our four-part guest series from marketing veteran and blockchain expert Jeremy Epstein, we highlight four companies that are at the for...

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What the future holds for AR and VR

AR & VR What the future holds for AR and VR

5y Mike O'Brien

What the future holds for AR and VR

Despite all the hype, AR and VR haven’t yet achieved critical mass, but the best is yet to come. Here are four things to keep in mind as that happens....

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Six ways to grow your app downloads and success

Mobile Six ways to grow your app downloads and success

7y Michael Della Penna

Six ways to grow your app downloads and success

Media websites are in crisis. A rash of stories over the last few months covering budget cuts and layoffs across some of today’s largest outlets...

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Economic slowdown in China means a booming ecommerce sector

Asia Economic slowdown in China means a booming ecommerce sector

7y Sophie Loras

Economic slowdown in China means a booming ecommer...

As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging. Read More...

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The pros and cons of beacon-based marketing

Local The pros and cons of beacon-based marketing

7y Mike O'Brien

The pros and cons of beacon-based marketing

Are you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons. Read More...

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Six ways to improve value and trust for your brand's website

Marketing Six ways to improve value and trust for your brand's website

7y Tamar Weinberg

Six ways to improve value and trust for your brand...

A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...

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How retailers can use video for their e-commerce sites

Video How retailers can use video for their e-commerce sites

7y Yuyu Chen

How retailers can use video for their e-commerce s...

By exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brand...

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Personalization helps Amazon prevail

Ecommerce Personalization helps Amazon prevail

7y Mike O'Brien

Personalization helps Amazon prevail

It's no secret that Amazon is the retail sector's biggest disruptor. As to why that is, BloomReach research found top-notch personalization to be the ...

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3 Secrets to Branded Mobile App Engagement

Media 3 Secrets to Branded Mobile App Engagement

7y Tessa Wegert

3 Secrets to Branded Mobile App Engagement

People have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor the...

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SEO and Strategy Tips for Success with Augmented Reality

Marketing SEO and Strategy Tips for Success with Augmented Reality

7y Dave Lloyd

SEO and Strategy Tips for Success with Augmented R...

Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost...

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Contextual Relevance Isn't Sexy, But It Is Necessary

Advanced Email Marketing Contextual Relevance Isn't Sexy, But It Is Necessary

7y Dave Frankland

Contextual Relevance Isn't Sexy, But It Is Necessa...

While marketers tend to fawn over the latest widgets, new features won't do much for those who measure their customer interactions with old, outdated ...

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Lack of Premium Inventory Inhibits Video Ad Spend [Study]

Ad Industry Metrics Lack of Premium Inventory Inhibits Video Ad Spend [Study]

8y Yuyu Chen

Lack of Premium Inventory Inhibits Video Ad Spend ...

Both sell-side media companies and buy-side advertisers agree that lack of premium inventory hold back video’s growth, according to Forrester. Read Mo...

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The Next Stop for Everywhere Marketing: Mobile Apps

Media The Next Stop for Everywhere Marketing: Mobile Apps

8y Pelin Thorogood

The Next Stop for Everywhere Marketing: Mobile App...

Marketers would do well to double down on native apps, investing in agile optimization practices to deliver highly customized and relevant mobile expe...

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Email: This Summer's Action-Packed Blockbuster

Email Email: This Summer's Action-Packed Blockbuster

8y Catherine Magoffin

Email: This Summer's Action-Packed Blockbuster

Just as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live ...

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Seven Mistakes Killing Your Content Marketing

Marketing Seven Mistakes Killing Your Content Marketing

8y Kristin Kovner

Seven Mistakes Killing Your Content Marketing

Creating content in a single format and failing to invest in your own channels are just two common content mistakes, according to the NewsCred #ThinkC...

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How Customer Engagement Campaigns Impact Customer Experience

Social How Customer Engagement Campaigns Impact Customer Experience

8y Roger Katz

How Customer Engagement Campaigns Impact Customer ...

What is customer engagement, and how can brands use it to enhance customer experience? From encouraging personalization to challenging customer knowle...

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Asia's Love Affair With Mobilegeddon

Asia Asia's Love Affair With Mobilegeddon

8y Ohad Hecht

Asia's Love Affair With Mobilegeddon

There is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy. Read More...

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Strengthen Your Case to Develop a Mobile Strategy

Media Strengthen Your Case to Develop a Mobile Strategy

8y Dave Lloyd

Strengthen Your Case to Develop a Mobile Strategy

Recent studies by Forrester show that most brands fail to adequately invest in mobile. However, brands that allocate the correct budget can see except...

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Spotlight On: Deutsch LA's CDO, Winston Binch

Agency Spotlight Spotlight On: Deutsch LA's CDO, Winston Binch

8y Emily Alford

Spotlight On: Deutsch LA's CDO, Winston Binch

We sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to...

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Embracing Technology Leads to Business Success [Study]

Marketing Embracing Technology Leads to Business Success [Study]

8y Mike O'Brien

Embracing Technology Leads to Business Success [St...

After surveying marketers and rating their businesses, Forrester Consulting found that those who qualify as modern marketers are more likely to exceed...

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Why Do Brands Have Such Small Mobile Advertising Budgets? [Study]

Ad Industry Metrics Why Do Brands Have Such Small Mobile Advertising Budgets? [Study]

8y Mike O'Brien

Why Do Brands Have Such Small Mobile Advertising B...

Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Read More...

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Email Marketing’s Day in the Sun

Advanced Email Marketing Email Marketing’s Day in the Sun

8y Catherine Magoffin

Email Marketing’s Day in the Sun

As indicated by a new report, email has a bright future as the hub of integrated, cross-channel marketing efforts. How can marketers use new innovatio...

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