ClickZ Live San Francisco is an August staple (right?) but this year, we've made a few changes you'll love, like the new format and the brand new event.
If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list for you.
This week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direction for Meerkat.
It was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency.
This week's news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program.
The Ship of Theseus paradox is also an allegory for the flux in expectations in the marketing industry. How can altering the trajectory of brand strategy impact reputation and revenue?
When paired with other marketing efforts, peer-to-peer engagement, examples of which include gamification and redirection, can lift your likelihood of being recommended and renewed.
Uber has continued a string of search-based partnerships, including Microsoft and YP, that will ostensibly give the car service app a leg up over Lyft and local cab services.
Now that the Apple Watch is here, here's how brands and SMBs can make sure their business listings are optimized for the device.
Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile.