Location and lenses: What does the future look like for Snapchat?

Social & Community Location and lenses: What does the future look like for Snapchat?

6y Mike O'Brien

Location and lenses: What does the future look lik...

Despite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...

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Foursquare's Pilgrim SDK could lead to an explosion of location-aware apps

Foursquare's Pilgrim SDK could lead to an explosion of location-aware apps

7y Al Roberts

Foursquare's Pilgrim SDK could lead to an explosio...

Two weeks ago, Foursquare announced what could be the most important component of its data business: the Pilgrim SDK. So what does it do, and what doe...

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The Digital Arms Race in San Francisco: New speakers, new formats, new events

The Digital Arms Race in San Francisco: New speakers, new formats, new events

8y Mike O'Brien

The Digital Arms Race in San Francisco: New speake...

ClickZ Live San Francisco is an August staple (right?) but this year, we've made a few changes you'll love, like the new format and the brand new even...

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Brands' Snapchat handles: ClickZ's master list

Brands' Snapchat handles: ClickZ's master list

8y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes social

The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes social

8y Mike O'Brien

The Digital Download: Ad additions to Pinterest an...

This week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direc...

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The Digital Download: Facebook Reactions, Foursquare attributions

The Digital Download: Facebook Reactions, Foursquare attributions

8y Mike O'Brien

The Digital Download: Facebook Reactions, Foursqua...

It was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency. Read Mor...

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The digital download: Periscope in your Tweets and apps in your Uber

The digital download: Periscope in your Tweets and apps in your Uber

8y Yuyu Chen

The digital download: Periscope in your Tweets and...

This week's news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. Read More...

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Modern Strategies from Ancient Greece

Modern Strategies from Ancient Greece

9y Sean Miller

Modern Strategies from Ancient Greece

The Ship of Theseus paradox is also an allegory for the flux in expectations in the marketing industry. How can altering the trajectory of brand strat...

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3 Ways to Build Peer-to-Peer Engagement

3 Ways to Build Peer-to-Peer Engagement

9y Dave Evans

3 Ways to Build Peer-to-Peer Engagement

When paired with other marketing efforts, peer-to-peer engagement, examples of which include gamification and redirection, can lift your likelihood of...

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Uber Partners With Foursquare to Combine Local Search and Transportation

Uber Partners With Foursquare to Combine Local Search and Transportation

9y Emily Alford

Uber Partners With Foursquare to Combine Local Sea...

Uber has continued a string of search-based partnerships, including Microsoft and YP, that will ostensibly give the car service app a leg up over Lyft...

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Local Optimizations for the Apple Watch

Local Optimizations for the Apple Watch

9y Gregg Stewart

Local Optimizations for the Apple Watch

Now that the Apple Watch is here, here's how brands and SMBs can make sure their business listings are optimized for the device. Read More...

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Foursquare Unveils Pinpoint for Location-Based Ad Targeting

Foursquare Unveils Pinpoint for Location-Based Ad Targeting

9y Melanie White

Foursquare Unveils Pinpoint for Location-Based Ad ...

Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Read...

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Showtime Networks: Brands Can Do More Than Banner Ads on Mobile

Mobile Showtime Networks: Brands Can Do More Than Banner Ads on Mobile

9y Yuyu Chen

Showtime Networks: Brands Can Do More Than Banner ...

Premium cable network Showtime has forged a strong presence in the mobile space. How does it leverage mobile in a creative way to engage with its TV s...

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Twitter-Foursquare Partnership Will Allow for Better Location Targeting

Twitter-Foursquare Partnership Will Allow for Better Location Targeting

9y Yuyu Chen

Twitter-Foursquare Partnership Will Allow for Bett...

Twitter is partnering with local search and discovery service Foursquare to integrate precise locations into tweets. How can this partnership benefit ...

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Facebook Expands Mobile Geo-Targeting With "Place Tips"

Facebook Expands Mobile Geo-Targeting With "Place Tips"

9y Yuyu Chen

Facebook Expands Mobile Geo-Targeting With "Place ...

The social media giant’s new feature will deliver location-based content for businesses. Read More...

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The Home Depot Rocks Social Media [Study]

The Home Depot Rocks Social Media [Study]

9y Mike O'Brien

The Home Depot Rocks Social Media [Study]

Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beat...

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Twitter/Foursquare Partnership Could Be Game Changer for Marketers

Twitter/Foursquare Partnership Could Be Game Changer for Marketers

9y Emily Alford

Twitter/Foursquare Partnership Could Be Game Chang...

Earlier this week, rumors began to circulate that Twitter and Foursquare are on the verge of partnering to improve Twitter's location services. Read M...

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Spotlight On: Tribal Worldwide's Rich Guest

Spotlight On: Tribal Worldwide's Rich Guest

9y Mike O'Brien

Spotlight On: Tribal Worldwide's Rich Guest

Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his d...

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Digital Marketing People on the Move: September 2014 Roundup

Digital Marketing People on the Move: September 2014 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: September 20...

This is a roundup of new hires and promotions in the digital marketing industry during September of this year. Read More...

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4 Rules to Consider When Battling the Marketing Heavyweight, Wearables

4 Rules to Consider When Battling the Marketing Heavyweight, Wearables

10y Gregg Stewart

4 Rules to Consider When Battling the Marketing He...

Wearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'market...

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Voice Search – and You Thought "Auto Correct" Was Bad

Voice Search – and You Thought "Auto Correct" Was Bad

10y Gregg Stewart

Voice Search – and You Thought "Auto Correct" Was ...

A look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top? Read More...

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Foursquare Releases Social Search-Centric Redesign

Foursquare Releases Social Search-Centric Redesign

10y Mike O'Brien

Foursquare Releases Social Search-Centric Redesign

The network is now more focused on allowing users to tailor the network to their personal preferences, which, conveniently, opens new opportunities fo...

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Foursquare to Charge for Location-Based Data

Foursquare to Charge for Location-Based Data

10y Yuyu Chen

Foursquare to Charge for Location-Based Data

The location-based platform will charge certain businesses for access to its check-in information, a move that indicates social data is becoming more ...

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24 Hour Fitness Uses Social to Win New Members

24 Hour Fitness Uses Social to Win New Members

10y Mary Lisbeth D'Amico

24 Hour Fitness Uses Social to Win New Members

The health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Read More...

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What Foursquare’s Swarm App Means for Businesses

What Foursquare’s Swarm App Means for Businesses

10y Angie Pascale

What Foursquare’s Swarm App Means for Businesses

The unbundling of Foursquare's two functionalities has led to two separate apps - Foursquare and Swarm. What does this mean for marketers? Read More...

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Lancôme Gives Points for Social Media in New Loyalty Program

Lancôme Gives Points for Social Media in New Loyalty Program

10y Susan Kuchinskas

Lancôme Gives Points for Social Media in New Loyal...

Lancôme Elite Rewards provides multichannel engagement and gives points for sharing on social media. Read More...

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The Isolation of Social Media

The Isolation of Social Media

10y Jack Aaronson

The Isolation of Social Media

As younger generations grow increasingly dependent on isolating technology to stay in touch, perhaps a new breed of social media services that aim to ...

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