Earlier this week, rumors began to circulate that Twitter and Foursquare are on the verge of partnering to improve Twitter's location services.
Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his dislike of "technoecstasy."
This is a roundup of new hires and promotions in the digital marketing industry during September of this year.
Wearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'marketing heavyweight' to your business.
A look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top?
The network is now more focused on allowing users to tailor the network to their personal preferences, which, conveniently, opens new opportunities for brands.
The location-based platform will charge certain businesses for access to its check-in information, a move that indicates social data is becoming more valuable.
The health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs.
The unbundling of Foursquare's two functionalities has led to two separate apps - Foursquare and Swarm. What does this mean for marketers?
Lancôme Elite Rewards provides multichannel engagement and gives points for sharing on social media.