As younger generations grow increasingly dependent on isolating technology to stay in touch, perhaps a new breed of social media services that aim to bring people physically together will begin to emerge.
Foursquare announced today that Internet Media Services (IMS) will act as the company's exclusive ad sales partner in Latin America.
Heineken has teamed up with Foursquare to create an interactive heat map for U.S. soccer fans watching UEFA Champions League matches.
Though somewhat overshadowed by Microsoft's appointment of Satya Nadella as CEO, the news of the company's $15 million investment in Foursquare, alongside a licensing deal, is still a big deal.
Keep your eyes and ears open to social network news, as there are social PPC opportunities everywhere... and they will only grow in 2014!
Foursquare just closed a $35 million Series D round to fund the expansion of their ad network.
Advertisers across the US can now use paid ads on Foursquare to draw nearby consumers in the door.
Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating.
As more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands and messages in a natural way.
Hospitality-based social networking provides an effective way to disseminate massive amounts of information by leveraging the guest community, and builds a far more valuable customer.