The location-based platform will charge certain businesses for access to its check-in information, a move that indicates social data is becoming more valuable.
The health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs.
The unbundling of Foursquare's two functionalities has led to two separate apps - Foursquare and Swarm. What does this mean for marketers?
Lancôme Elite Rewards provides multichannel engagement and gives points for sharing on social media.
As younger generations grow increasingly dependent on isolating technology to stay in touch, perhaps a new breed of social media services that aim to bring people physically together will begin to emerge.
Foursquare announced today that Internet Media Services (IMS) will act as the company's exclusive ad sales partner in Latin America.
Heineken has teamed up with Foursquare to create an interactive heat map for U.S. soccer fans watching UEFA Champions League matches.
Though somewhat overshadowed by Microsoft's appointment of Satya Nadella as CEO, the news of the company's $15 million investment in Foursquare, alongside a licensing deal, is still a big deal.
Keep your eyes and ears open to social network news, as there are social PPC opportunities everywhere... and they will only grow in 2014!
Foursquare just closed a $35 million Series D round to fund the expansion of their ad network.