As more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands and messages in a natural way.
Hospitality-based social networking provides an effective way to disseminate massive amounts of information by leveraging the guest community, and builds a far more valuable customer.
A new study examines the extent that Fortune 500 corporations are using Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, and Foursquare.
Foursquare expands advertising capabilities to small businesses. The company will also charge advertisers when a user checks- in at their business, after they've seen the ad on Foursquare.
Foursquare has begun rolling out a new style of advertisement which is displayed once users check-in at specific locations. Captain Morgan is one of the first brands to sign up for the new advertisements, which will be running for 4-6 weeks.
How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are.
There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts.
The rover has its own Foursquare badge, among other social offerings.
The city is offering free trips to active social media users in exchange for content.
Foursquare hires Yahoo veteran Rob Wilk as vice president of sales.