Radio Shack Says Foursquare Users Spend 3.5X More
Social

Radio Shack Says Foursquare Users Spend 3.5X More

13y Christopher Heine

Radio Shack Says Foursquare Users Spend 3.5X More

Retailer extends geo-social campaign three months while national chains up their check-ins game. Read More...

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The Gamification Evolution
Marketing

The Gamification Evolution

13y Sean Carton

The Gamification Evolution

The gamification movement seeks to take video game elements and apply them to the real world to incentivize customers and build loyalty. Part one in a...

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Is This the End of Email?
Email

Is This the End of Email?

13y Jeanniey Mullen

Is This the End of Email?

A look at how email has inspired the initiation of other digital vehicles. Read More...

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The Introductory Guide to Location-Based Marketing
Media

The Introductory Guide to Location-Based Marketing

13y Jason Dempsey

The Introductory Guide to Location-Based Marketing

Location-based services can focus on a variety of engagement and marketing aspects. It's important to define your objectives as you migrate into these...

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Driving User Engagement and Building Loyalty Through Gamification
Asia

Driving User Engagement and Building Loyalty Through Gamification

13y Vincent Teo

Driving User Engagement and Building Loyalty Throu...

Here are three ways how game-based marketing applies to your brand. Read More...

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New York Public Library Rings In Centennial With Foursquare Badge
Social

New York Public Library Rings In Centennial With Foursquare Badge

13y Lisa Lacy

New York Public Library Rings In Centennial With F...

Celebration also includes an alternate reality game as part of a weekend-long series of events in May. Read More...

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Walgreens Runs First National Foursquare Campaign
Ecommerce

Walgreens Runs First National Foursquare Campaign

13y Christopher Heine

Walgreens Runs First National Foursquare Campaign

Promotion underscores retailer's shift to digital. Read More...

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How Threadless Spins Gold on Twitter, Facebook
Marketing

How Threadless Spins Gold on Twitter, Facebook

13y Anna Maria Virzi

How Threadless Spins Gold on Twitter, Facebook

Entrepreneurs, marketers – and even an astronaut – show they have the right stuff at the Shorty Awards. Read More...

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Macy's 'Flower Show' Blossoms on HopStop, Foursquare
Display Advertising

Macy's 'Flower Show' Blossoms on HopStop, Foursquare

13y Christopher Heine

Macy's 'Flower Show' Blossoms on HopStop, Foursqua...

Retailer purchases takeover ads for six markets while adding a dash of geo-social. Read More...

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GetGlue Adds Sporting Event Check-Ins
Marketing

GetGlue Adds Sporting Event Check-Ins

13y Lisa Lacy

GetGlue Adds Sporting Event Check-Ins

Partners include the NHL for the Stanley Cup Playoffs, Turner Sports for the NCAA Tournament, and FOX Sports for MLB and NASCAR events. Read More...

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Check In Before Users Check Out
Community Management

Check In Before Users Check Out

13y Michael Della Penna

Check In Before Users Check Out

A missed opportunity at an airport restaurant provides five location-based lessons for marketers. Read More...

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SXSWi Ends: Geo-Social Maturity, Celeb Influencers, Big Crowds
Media

SXSWi Ends: Geo-Social Maturity, Celeb Influencers, Big Crowds

13y Christopher Heine

SXSWi Ends: Geo-Social Maturity, Celeb Influencers...

Mobile marketing and celebrities take center stage. Who was this year's wunderkind? Read More...

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Geo-Social Networks - A Local Business' Best Friend
Social

Geo-Social Networks - A Local Business' Best Friend

13y Liana Evans

Geo-Social Networks - A Local Business' Best Frien...

Six quick tips on how your local, small business can capitalize on utilizing geo-social networks like Foursquare, Facebook Places, and Yelp. Read More...

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SXSWi Video: Foursquare Exec Explains New Marketing Features
Social

SXSWi Video: Foursquare Exec Explains New Marketing Features

13y Christopher Heine

SXSWi Video: Foursquare Exec Explains New Marketin...

Biz development director talks about local business features and Big Boi. Read More...

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AmEx And Starbucks Get 'Special' on Foursquare
Social

AmEx And Starbucks Get 'Special' on Foursquare

13y Christopher Heine

AmEx And Starbucks Get 'Special' on Foursquare

Credit brand launches SXSW rewards, while coffee retailer has fun turning 40. Read More...

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Spin Wants to Rock Foursquare at SXSW Again
Social

Spin Wants to Rock Foursquare at SXSW Again

13y Christopher Heine

Spin Wants to Rock Foursquare at SXSW Again

Magazine picked up 10,000 geo-social followers at last year's music festival in Austin, TX. Read More...

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The Confluence of Mobile, Location, Social, and Group
Marketing

The Confluence of Mobile, Location, Social, and Group

13y Augustine Fou

The Confluence of Mobile, Location, Social, and Gr...

And the implications and impact on integrated marketing. Read More...

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Facebook Places Launches in Hong Kong and Singapore
Asia

Facebook Places Launches in Hong Kong and Singapore

13y Adaline Lau

Facebook Places Launches in Hong Kong and Singapor...

Facebook Places, a feature that allows users to check in and share their locations with friends, is now available in Hong Kong and Singapore. Read Mor...

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Digital Marketing Trends: What's Hype? What's Reality?
Asia

Digital Marketing Trends: What's Hype? What's Reality?

13y Patrick Tam

Digital Marketing Trends: What's Hype? What's Real...

The ability to spot and discern trends that are hype will ensure your marketing campaigns achieve practical outcomes. Read More...

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Punxsutawney Phil Gets a Foursquare Badge of His Own
Social

Punxsutawney Phil Gets a Foursquare Badge of His Own

13y Lisa Lacy

Punxsutawney Phil Gets a Foursquare Badge of His O...

Pennsylvania Tourism adds a location-based twist to Groundhog Day tradition. Read More...

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What Are the Top 5 Brand Pages on Foursquare?
Data insights

What Are the Top 5 Brand Pages on Foursquare?

13y Anna Maria Virzi

What Are the Top 5 Brand Pages on Foursquare?

You can check in and tune in four out of the five. Read More...

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SMBs Stay Optimistic on Yelp 'Check-ins,' Foursquare
Media

SMBs Stay Optimistic on Yelp 'Check-ins,' Foursquare

13y Christopher Heine

SMBs Stay Optimistic on Yelp 'Check-ins,' Foursqua...

Two NYC businesses talk to ClickZ about the ups and downs of their geo-social efforts. Read More...

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Big Brands Check in the New Year
Media

Big Brands Check in the New Year

13y Lisa Lacy

Big Brands Check in the New Year

Brands like Bravo, American Eagle Outfitters, and MTV have opted to use check-ins to reward users while ringing in 2011. Read More...

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Facebook, Twitter, iPad Ads and More: What Mattered in 2010
Marketing

Facebook, Twitter, iPad Ads and More: What Mattered in 2010

13y Kate Kaye

Facebook, Twitter, iPad Ads and More: What Mattere...

From Facebook's Like button expansion to Twitter's first ads, the stories that drove the industry in 2010. Read More...

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Carl's Jr. and Hardee's Launch Location-Based Rewards App
Media

Carl's Jr. and Hardee's Launch Location-Based Rewards App

13y Jack Marshall

Carl's Jr. and Hardee's Launch Location-Based Rewa...

Fast food chains launch their own location-based mobile rewards app, sidestepping existing services such as FourSquare and Facebook Places. Read More...

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Mobile Prophecies
Media

Mobile Prophecies

13y Davis Brewer

Mobile Prophecies

Four predictions of what will happen in the mobile device landscape in 2011. Read More...

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Foursquare Adds Photos and Comments for Check-Ins
Social

Foursquare Adds Photos and Comments for Check-Ins

13y Christopher Heine

Foursquare Adds Photos and Comments for Check-Ins

New social features should intrigue restaurant and retail marketers. Read More...

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