You Say Social, I Say Tomato...But Let's Not Call the Whole Thing Off
Marketing

You Say Social, I Say Tomato...But Let's Not Call the Whole Thing Off

13y Jonathan Shapiro

You Say Social, I Say Tomato...But Let's Not Call ...

With integration being an important aspect of any profitable campaign, how do we concisely categorize social media, group buying, mobile, and local ad...

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Location-Based Search and the Future of SEO
Search

Location-Based Search and the Future of SEO

13y Crispin Sheridan

Location-Based Search and the Future of SEO

Catch up with the mobile consumer by carving out more digital and social "real estate." Read More...

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Sports Authority's Foursquare Check-Ins Skyrocket on Black Friday
Marketing

Sports Authority's Foursquare Check-Ins Skyrocket on Black Friday

13y Christopher Heine

Sports Authority's Foursquare Check-Ins Skyrocket ...

Sports gear retailer grew its followers on the geo-social platform 11X due to a $500 gift card giveaway. Engagement metrics were up sharply as well. R...

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Great Word of Mouth: The Only Way to Profit From Group-Buying Sites
Social

Great Word of Mouth: The Only Way to Profit From Group-Buying Sites

13y Sam Decker

Great Word of Mouth: The Only Way to Profit From G...

Businesses can reap the benefits of the conversations group-buying deals create and gain insights that keep new customers coming back. Read More...

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Yelp Launches 'Check-In Offers' For Businesses
Media

Yelp Launches 'Check-In Offers' For Businesses

13y Christopher Heine

Yelp Launches 'Check-In Offers' For Businesses

The offers platform is available to businesses in the U.S., U.K., and Ireland and allows advertisers to limit the life of offers. Read More...

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Holiday 'Check-In' Report: $500 Foursquare Giveaways and More
Marketing

Holiday 'Check-In' Report: $500 Foursquare Giveaways and More

13y Christopher Heine

Holiday 'Check-In' Report: $500 Foursquare Giveawa...

Sports Authority, Pepsi, and JC Penney plan yuletide campaigns on Foursquare, while Walmart, Best Buy, and Target give geo-social a 'Whrrl.' Read More...

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The True ROI of Social Media
Analytics

The True ROI of Social Media

13y Bryan Eisenberg

The True ROI of Social Media

What is the return on creating and strengthening a relationship and over what period do you measure it? Read More...

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Radio Shack Looks for 'Holiday Heroes' on Foursquare
Marketing

Radio Shack Looks for 'Holiday Heroes' on Foursquare

13y Christopher Heine

Radio Shack Looks for 'Holiday Heroes' on Foursqua...

Electronics retailer offers a 20 percent discount to holiday shoppers for three check-ins. Two check-ins can be at non-brand locations. Read More...

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Wicked Cool DOOH: 6 Examples
Marketing

Wicked Cool DOOH: 6 Examples

13y Jeremy Lockhorn

Wicked Cool DOOH: 6 Examples

Six innovative examples of digital out-of-home marketing experiences. Read More...

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Fast-Food Chains Bypass Foursquare With Branded App
Local

Fast-Food Chains Bypass Foursquare With Branded App

13y Christopher Heine

Fast-Food Chains Bypass Foursquare With Branded Ap...

Carl's Jr. and Hardee's have built a geo-social app from scratch and plan to unveil it to customers soon. Read More...

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Scvngr Checks In With NYC Before Facebook Places Grows
Social

Scvngr Checks In With NYC Before Facebook Places Grows

13y Christopher Heine

Scvngr Checks In With NYC Before Facebook Places G...

Location-based service introduces a platform for small businesses in New York City. Read More...

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New Data: Hispanics Leading Geo-Social Usage
Audience

New Data: Hispanics Leading Geo-Social Usage

13y Christopher Heine

New Data: Hispanics Leading Geo-Social Usage

Pew Research Center finds that location-based adoption is slow, but respectively skews Hispanic, young, and male. Read More...

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Report: Facebook Places Testing 'Deals' Platform
Social

Report: Facebook Places Testing 'Deals' Platform

13y Christopher Heine

Report: Facebook Places Testing 'Deals' Platform

If Betsey Johnson's recent campaign is any indication, a more sophisticated way to leverage the geo-social platform would likely be welcomed by market...

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New Foursquare 'I Voted' Badge Aims for GOTV Ripple Effect
Marketing

New Foursquare 'I Voted' Badge Aims for GOTV Ripple Effect

13y Kate Kaye

New Foursquare 'I Voted' Badge Aims for GOTV Rippl...

Could checking in at polling places help get out the vote? Read More...

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Mazda Giveaway Is Biggest Foursquare Prize Yet
Social

Mazda Giveaway Is Biggest Foursquare Prize Yet

13y Christopher Heine

Mazda Giveaway Is Biggest Foursquare Prize Yet

Automaker asks users to check in for a shot at a Mazda2 hatchback. Read More...

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NASA Hopes Gen X And Y 'Follow' Its Social Media Lift-Off
Social

NASA Hopes Gen X And Y 'Follow' Its Social Media Lift-Off

13y Christopher Heine

NASA Hopes Gen X And Y 'Follow' Its Social Media L...

The space travel agency would like recent deals with Gowalla and Foursquare to reap an audience similar to the 626,700 followers it garnered on Twitte...

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Facebook's 6 Months of Territorial Expansion: A Timeline
Social

Facebook's 6 Months of Territorial Expansion: A Timeline

13y Christopher Heine

Facebook's 6 Months of Territorial Expansion: A Ti...

The networking site has moved into geo-social, search, and display advertising since unveiling the open graph in April. Read More...

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Deep Focus Acquired by Engine USA
Media

Deep Focus Acquired by Engine USA

13y Zachary Rodgers

Deep Focus Acquired by Engine USA

U.K.'s Engine Group snatches up the New York digital shop for an undisclosed sum. Read More...

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Pepsi to Emphasize Geo-Social in 2011
Local

Pepsi to Emphasize Geo-Social in 2011

14y Christopher Heine

Pepsi to Emphasize Geo-Social in 2011

The beverage company's digital head talks to ClickZ about Refresh Everything, Foursquare, Facebook, Stickybits, and a new iPhone app. Read More...

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How to Optimise Mobile Marketing in Your Media Plan
Asia

How to Optimise Mobile Marketing in Your Media Plan

14y James Wu

How to Optimise Mobile Marketing in Your Media Pla...

What are the opportunities of using augmented reality, location-based services, or other emerging technologies in your marketing campaign? Read More...

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Context Is King: The Marketing Effect of Location in Asia
Asia

Context Is King: The Marketing Effect of Location in Asia

14y Ian McKee

Context Is King: The Marketing Effect of Location ...

Context, which is about timing, location, conversations, and relevance, is now king. Do marketers in Asia really understand the consequences of this s...

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Social Entertainment Network GetGlue Partners With Book Publishers
Media

Social Entertainment Network GetGlue Partners With Book Publishers

14y Lisa Lacy

Social Entertainment Network GetGlue Partners With...

GetGlue, an entertainment check-in network, has signed its first book publisher partners, enabling it to offer its first rewards for readers. Read Mor...

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Foursquare Marketing Hits and Misses: 5 Case Studies
Social

Foursquare Marketing Hits and Misses: 5 Case Studies

14y Christopher Heine

Foursquare Marketing Hits and Misses: 5 Case Studi...

Two local restaurant franchisees get lukewarm results while two other small businesses get sizzling response on the geo-social platform. A fifth effor...

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3 Location-Based Campaigns That Aren't Terrible
Marketing

3 Location-Based Campaigns That Aren't Terrible

14y Gary Stein

3 Location-Based Campaigns That Aren't Terrible

How Coca-Cola, Weight Watchers, and McDonald's have developed location-based apps that demonstrate how to integrate message with functionality. Read M...

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Lufthansa Puts Foursquare In Lederhosen
Marketing

Lufthansa Puts Foursquare In Lederhosen

14y Christopher Heine

Lufthansa Puts Foursquare In Lederhosen

Airline combines Foursquare and Facebook for an Oktoberfest campaign that offers flight vouchers for people checking in at the annual festival in Muni...

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McDonald's Actual Foursquare Test Numbers: 2,865 Check-Ins
Social

McDonald's Actual Foursquare Test Numbers: 2,865 Check-Ins

14y Christopher Heine

McDonald's Actual Foursquare Test Numbers: 2,865 C...

The quick-serve brand created a lot of buzz last week when it attributed a 33 percent increase in foot traffic to Foursquare. But newly revealed raw n...

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The Bare-Bones Checklist of Online Marketing
Conference Coverage

The Bare-Bones Checklist of Online Marketing

14y Steve Haar

The Bare-Bones Checklist of Online Marketing

Don't try to boil the ocean. Tackle one thing at a time, and you'll start to see results. Read More...

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