With integration being an important aspect of any profitable campaign, how do we concisely categorize social media, group buying, mobile, and local ad...
View articleCatch up with the mobile consumer by carving out more digital and social "real estate." Read More...
View articleSports gear retailer grew its followers on the geo-social platform 11X due to a $500 gift card giveaway. Engagement metrics were up sharply as well. R...
View articleBusinesses can reap the benefits of the conversations group-buying deals create and gain insights that keep new customers coming back. Read More...
View articleThe offers platform is available to businesses in the U.S., U.K., and Ireland and allows advertisers to limit the life of offers. Read More...
View articleSports Authority, Pepsi, and JC Penney plan yuletide campaigns on Foursquare, while Walmart, Best Buy, and Target give geo-social a 'Whrrl.' Read More...
View articleWhat is the return on creating and strengthening a relationship and over what period do you measure it? Read More...
View articleElectronics retailer offers a 20 percent discount to holiday shoppers for three check-ins. Two check-ins can be at non-brand locations. Read More...
View articleSix innovative examples of digital out-of-home marketing experiences. Read More...
View articleCarl's Jr. and Hardee's have built a geo-social app from scratch and plan to unveil it to customers soon. Read More...
View articleLocation-based service introduces a platform for small businesses in New York City. Read More...
View articlePew Research Center finds that location-based adoption is slow, but respectively skews Hispanic, young, and male. Read More...
View articleIf Betsey Johnson's recent campaign is any indication, a more sophisticated way to leverage the geo-social platform would likely be welcomed by market...
View articleCould checking in at polling places help get out the vote? Read More...
View articleAutomaker asks users to check in for a shot at a Mazda2 hatchback. Read More...
View articleThe space travel agency would like recent deals with Gowalla and Foursquare to reap an audience similar to the 626,700 followers it garnered on Twitte...
View articleThe networking site has moved into geo-social, search, and display advertising since unveiling the open graph in April. Read More...
View articleU.K.'s Engine Group snatches up the New York digital shop for an undisclosed sum. Read More...
View articleThe beverage company's digital head talks to ClickZ about Refresh Everything, Foursquare, Facebook, Stickybits, and a new iPhone app. Read More...
View articleWhat are the opportunities of using augmented reality, location-based services, or other emerging technologies in your marketing campaign? Read More...
View articleContext, which is about timing, location, conversations, and relevance, is now king. Do marketers in Asia really understand the consequences of this s...
View articleGetGlue, an entertainment check-in network, has signed its first book publisher partners, enabling it to offer its first rewards for readers. Read Mor...
View articleTwo local restaurant franchisees get lukewarm results while two other small businesses get sizzling response on the geo-social platform. A fifth effor...
View articleHow Coca-Cola, Weight Watchers, and McDonald's have developed location-based apps that demonstrate how to integrate message with functionality. Read M...
View articleAirline combines Foursquare and Facebook for an Oktoberfest campaign that offers flight vouchers for people checking in at the annual festival in Muni...
View articleThe quick-serve brand created a lot of buzz last week when it attributed a 33 percent increase in foot traffic to Foursquare. But newly revealed raw n...
View articleDon't try to boil the ocean. Tackle one thing at a time, and you'll start to see results. Read More...
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