Four Seasons Joins Geo-Social Gold Rush With California Campaign
Social

Four Seasons Joins Geo-Social Gold Rush With California Campaign

14y Christopher Heine

Four Seasons Joins Geo-Social Gold Rush With Calif...

Hospitality chain uses Gowalla to run its first-ever location-based initiative. Geo-social campaigns have seemingly accelerated in the three weeks sin...

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What Advertising Strategies Work With Social Apps?
Marketing

What Advertising Strategies Work With Social Apps?

14y Rob Weber

What Advertising Strategies Work With Social Apps?

Consider how these four companies connected with people through social activities on the iPhone or Facebook. Read More...

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Facebook - Places to Go and People to See
Local

Facebook - Places to Go and People to See

14y Gregg Stewart

Facebook - Places to Go and People to See

Advertisers would do well to take advantage of Facebook Places to reach consumers where they're searching and sharing. Read More...

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Social Media Is Not Free: Here's Why
Social

Social Media Is Not Free: Here's Why

14y Dave Evans

Social Media Is Not Free: Here's Why

Twitter, Facebook, and Foursquare are free. TweetDeck is (still) free. So, social media is free, right? Wrong. Read More...

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Whrrl Says It's Up Next for Facebook 'Places' Partnerships
Data insights

Whrrl Says It's Up Next for Facebook 'Places' Partnerships

14y Christopher Heine

Whrrl Says It's Up Next for Facebook 'Places' Part...

The geo-social brand also echoes Foursquare's claim that user growth has spiked since Facebook 'Places' launched last week. Read More...

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Foursquare Sees 'Biggest Day Ever' After Facebook Places Launches
Social

Foursquare Sees 'Biggest Day Ever' After Facebook Places Launches

14y Christopher Heine

Foursquare Sees 'Biggest Day Ever' After Facebook ...

Dennis Crowley, CEO of the geo-social platform, tweeted that his company saw a single-day record for user gains yesterday. Though, Facebook's much lar...

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What's the Next Game Changer in Digital Marketing?
Marketing

What's the Next Game Changer in Digital Marketing?

14y Anna Maria Virzi

What's the Next Game Changer in Digital Marketing?

Marketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. Read More...

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Republican Digital Shop Takes Foursquare-Style Social Games to Politics
Marketing

Republican Digital Shop Takes Foursquare-Style Social Games to Politics

14y Kate Kaye

Republican Digital Shop Takes Foursquare-Style Soc...

While points and badges are rewards for political supporters, data is the primary reward for campaigns using Engage's new set of tools. Read More...

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Location-Based Facebook: Marketers Optimistic, Yet Cautious on Privacy
Media

Location-Based Facebook: Marketers Optimistic, Yet Cautious on Privacy

14y Christopher Heine

Location-Based Facebook: Marketers Optimistic, Yet...

Connected Marketing Week attendees think Facebook's expected geo-social play will lead to more brands entering the space, but more privacy concerns lo...

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The Best and Worst Campaign Deals on Foursquare's Turf
Marketing

The Best and Worst Campaign Deals on Foursquare's Turf

14y Christopher Heine

The Best and Worst Campaign Deals on Foursquare's ...

When it comes to promos using geo-location services, what brands are putting their money where their tweets are? Here’s ClickZ’s Top 5 Best and Worst....

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Suburbanized Foursquare Should Serve Chili's and Starbucks Well
Social

Suburbanized Foursquare Should Serve Chili's and Starbucks Well

14y Christopher Heine

Suburbanized Foursquare Should Serve Chili's and S...

To the delight of retailers in strip malls and shopping plazas, the geo-location service plans to increase the distance range for which users can rece...

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