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    3 ways advertisers can combat ad fraud in mobile marketing
    Digital Advertising

    3 ways advertisers can combat ad fraud in mobile marketing

    6y Marc Porcelli

    3 ways advertisers can combat ad fraud in mobile m...

    Ad fraud has become more common on mobile, with schemes getting ever more sophisticated. Here are three steps to consider for prevention. Read More...

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    It’s time to deal with the next fraud frontier: attribution
    Ad Industry Metrics

    It’s time to deal with the next fraud frontier: attribution

    8y Alan Beiagi

    It’s time to deal with the next fraud frontier: at...

    While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-se...

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