The influencer marketing landscape has changed tremendously over the past few years. Going into 2019, how will it continue to evolve? Read More...
View articleBrands beware: the Federal Trade Commission (FTC) takes its rules around disclosure in influencer marketing campaigns seriously and will target compan...
View articleDigital marketing is everywhere, but new research shows that sponsored social posts are actually getting noticed, explaining their growing popularity....
View articleA new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data ...
View articleThe FTC recently updated its social media guidelines again, which means that marketers should pay very close attention to the words used in any contes...
View articleThe FTC's upcoming workshop will focus on the potential benefits and privacy issues surrounding marketers' practice of tracking consumers on their mob...
View articleIn last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might com...
View articleThe social network will also begin to tell advertisers what apps consumers have downloaded in an effort to better target users with personalized ads. ...
View articleAfter experimenting with one-off promotions, Pinterest is rolling out the next test of Promoted Pins with brands. Read More...
View articleApple reached a settlement with the FTC today over a loophole that has allowed children to purchase unlimited virtual items in the Apple Store without...
View articleAs the New York Times jumps on the native ad gravy train, we wonder whether consumers care who writes the content. Read More...
View articleFollowing the FTC's workshop on native advertising and the IAB's release of its "Playbook" on the same topic earlier this week, Michael Lebowitz, CEO ...
View articleAs the FTC starts poking into native advertising, the IAB issued a pre-emptive strike to regulate its use and maybe limit damage to the industry Read ...
View articleThe FTC will host a workshop tomorrow entitled “Blurred Lines: Advertising or Content?” to explore native advertising. Read More...
View articleIf we've learned anything from the last 10 years, it's that we have to be more transparent with our efforts - especially when we know they're likely t...
View articleThe FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particular...
View articleNow is the time to build your FTC/FCC/CTIA compliant program so you can deliver "instants of value" to your customers. Read More...
View articleThe FTC today said it had fined mobile social network Path $800,000 for violating the Childhood Online Privacy Protection Act (COPPA). Read More...
View articleThe results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics. Read More...
View articleA privacy lawyer's takeaways after meeting with 20 different companies engaged in online behavioral marketing. Read More...
View articleSEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid ...
View articleWhy shouldn't Google have a slice of the commercial pie? ClickZ and Search Engine Watch publisher Mike Grehan offers insights and observations on the ...
View articleThe Mobile Device Privacy Act would create rules limiting consumer data tracking on smartphones. Read More...
View articleOne app marketer suggests developers may be more concerned with Apple's guidelines than with the Federal Trade Commission's. Read More...
View articleA collective of advocacy organizations sent letters to the Federal Trade Commission today asking the agency to investigate several branded sites aimed...
View articleSocial giant agrees to biennial privacy audits and explicit user consent for data sharing. Read More...
View articleThe FTC said that the company would be paying a record fine in the Safari cookies case. Read More...
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