What does the future hold for influencer marketing?

Social & Community What does the future hold for influencer marketing?

5y Mike O'Brien

What does the future hold for influencer marketing...

The influencer marketing landscape has changed tremendously over the past few years. Going into 2019, how will it continue to evolve? Read More...

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The FTC is going after influencer marketing disclosure violations

The FTC is going after influencer marketing disclosure violations

8y Al Roberts

The FTC is going after influencer marketing disclo...

Brands beware: the Federal Trade Commission (FTC) takes its rules around disclosure in influencer marketing campaigns seriously and will target compan...

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Why sponsored social is one of 2015's most effective marketing tactics [Study]

Why sponsored social is one of 2015's most effective marketing tactics [Study]

8y Mike O'Brien

Why sponsored social is one of 2015's most effecti...

Digital marketing is everywhere, but new research shows that sponsored social posts are actually getting noticed, explaining their growing popularity....

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Consumers 'Resigned' to Giving Up Data, But Many Fear Consequences [Study]

Consumers 'Resigned' to Giving Up Data, But Many Fear Consequences [Study]

9y Emily Alford

Consumers 'Resigned' to Giving Up Data, But Many F...

A new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data ...

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Are You Adhering to the FTC's New Social Media Guidelines?

Are You Adhering to the FTC's New Social Media Guidelines?

9y Angie Pascale

Are You Adhering to the FTC's New Social Media Gui...

The FTC recently updated its social media guidelines again, which means that marketers should pay very close attention to the words used in any contes...

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FTC Workshop to Focus on Cross-Device Tracking

FTC Workshop to Focus on Cross-Device Tracking

9y Mike O'Brien

FTC Workshop to Focus on Cross-Device Tracking

The FTC's upcoming workshop will focus on the potential benefits and privacy issues surrounding marketers' practice of tracking consumers on their mob...

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Obama's Privacy Policy Might Be Bad for Marketers

Obama's Privacy Policy Might Be Bad for Marketers

9y Emily Alford

Obama's Privacy Policy Might Be Bad for Marketers

In last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might com...

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Facebook to Sell Web Browsing Data to Advertisers

Facebook to Sell Web Browsing Data to Advertisers

10y Carly Page

Facebook to Sell Web Browsing Data to Advertisers

The social network will also begin to tell advertisers what apps consumers have downloaded in an effort to better target users with personalized ads. ...

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Top Brands Now Testing Pinterest Promoted Pins

Top Brands Now Testing Pinterest Promoted Pins

10y Jessica Lee

Top Brands Now Testing Pinterest Promoted Pins

After experimenting with one-off promotions, Pinterest is rolling out the next test of Promoted Pins with brands. Read More...

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FTC to Apple (and Mobile Community): Be Transparent

FTC to Apple (and Mobile Community): Be Transparent

10y Yuyu Chen

FTC to Apple (and Mobile Community): Be Transparen...

Apple reached a settlement with the FTC today over a loophole that has allowed children to purchase unlimited virtual items in the Apple Store without...

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How Much Does Transparency Matter in Native Advertising?

How Much Does Transparency Matter in Native Advertising?

10y Susan Kuchinskas

How Much Does Transparency Matter in Native Advert...

As the New York Times jumps on the native ad gravy train, we wonder whether consumers care who writes the content. Read More...

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VIDEO: Big Spaceship's Michael Lebowitz on Native Advertising

VIDEO: Big Spaceship's Michael Lebowitz on Native Advertising

10y Liva Judic

VIDEO: Big Spaceship's Michael Lebowitz on Native ...

Following the FTC's workshop on native advertising and the IAB's release of its "Playbook" on the same topic earlier this week, Michael Lebowitz, CEO ...

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IAB Attempts To Set Industry Standards for Native Advertising

IAB Attempts To Set Industry Standards for Native Advertising

10y Liva Judic

IAB Attempts To Set Industry Standards for Native ...

As the FTC starts poking into native advertising, the IAB issued a pre-emptive strike to regulate its use and maybe limit damage to the industry Read ...

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FTC to Address 'Blurred Lines' of Native Advertising in December 4 Workshop

FTC to Address 'Blurred Lines' of Native Advertising in December 4 Workshop

10y Matt Kapko

FTC to Address 'Blurred Lines' of Native Advertisi...

The FTC will host a workshop tomorrow entitled “Blurred Lines: Advertising or Content?” to explore native advertising. Read More...

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Ads vs. Content - What Consumers Don't Know and What This Means for Brands

Ads vs. Content - What Consumers Don't Know and What This Means for Brands

11y Tessa Wegert

Ads vs. Content - What Consumers Don't Know and Wh...

If we've learned anything from the last 10 years, it's that we have to be more transparent with our efforts - especially when we know they're likely t...

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FTC Updates Search Engine Ad Disclosure Guidelines

FTC Updates Search Engine Ad Disclosure Guidelines

11y Jennifer Slegg

FTC Updates Search Engine Ad Disclosure Guidelines

The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particular...

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Written Consent Required for SMS by October

Written Consent Required for SMS by October

11y Melinda Krueger

Written Consent Required for SMS by October

Now is the time to build your FTC/FCC/CTIA compliant program so you can deliver "instants of value" to your customers. Read More...

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FTC Acts on Privacy as Rogue Apps Proliferate

FTC Acts on Privacy as Rogue Apps Proliferate

11y Susan Kuchinskas

FTC Acts on Privacy as Rogue Apps Proliferate

The FTC today said it had fined mobile social network Path $800,000 for violating the Childhood Online Privacy Protection Act (COPPA). Read More...

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5 Reasons Search Marketers Should Watch the Regulatory Landscape

5 Reasons Search Marketers Should Watch the Regulatory Landscape

11y Kevin Lee

5 Reasons Search Marketers Should Watch the Regula...

The results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics. Read More...

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Making Tracks Visiting 'The Trackers'

Making Tracks Visiting 'The Trackers'

11y Mark Gorman

Making Tracks Visiting 'The Trackers'

A privacy lawyer's takeaways after meeting with 20 different companies engaged in online behavioral marketing. Read More...

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SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

11y Miranda Miller

SEMPO Appeals to FTC for Updated Search Engine Dis...

SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid ...

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Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

12y Mike Grehan

Note to FTC: Google Satisfies Information Needs Wa...

Why shouldn't Google have a slice of the commercial pie? ClickZ and Search Engine Watch publisher Mike Grehan offers insights and observations on the ...

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Markey Touts Mobile Privacy Act at Hearing on App Economy

Markey Touts Mobile Privacy Act at Hearing on App Economy

12y Matt Kapko

Markey Touts Mobile Privacy Act at Hearing on App ...

The Mobile Device Privacy Act would create rules limiting consumer data tracking on smartphones. Read More...

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FTC Unveils Mobile App Marketing Guide

FTC Unveils Mobile App Marketing Guide

12y James Dohnert

FTC Unveils Mobile App Marketing Guide

One app marketer suggests developers may be more concerned with Apple's guidelines than with the Federal Trade Commission's. Read More...

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ReesesPuffs.com, HappyMeal.com Under Fire From Privacy Groups

ReesesPuffs.com, HappyMeal.com Under Fire From Privacy Groups

12y Kate Kaye

ReesesPuffs.com, HappyMeal.com Under Fire From Pri...

A collective of advocacy organizations sent letters to the Federal Trade Commission today asking the agency to investigate several branded sites aimed...

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FTC Finalizes Settlement With Facebook

FTC Finalizes Settlement With Facebook

12y Madeline Bennett

FTC Finalizes Settlement With Facebook

Social giant agrees to biennial privacy audits and explicit user consent for data sharing. Read More...

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Google Settles for $22.5M Fine in FTC Privacy Suit

Google Settles for $22.5M Fine in FTC Privacy Suit

12y Shaun Nichols

Google Settles for $22.5M Fine in FTC Privacy Suit

The FTC said that the company would be paying a record fine in the Safari cookies case. Read More...

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