Following the FTC's workshop on native advertising and the IAB's release of its "Playbook" on the same topic earlier this week, Michael Lebowitz, CEO of Big Spaceship shares his views.
As the FTC starts poking into native advertising, the IAB issued a pre-emptive strike to regulate its use and maybe limit damage to the industry
The FTC will host a workshop tomorrow entitled “Blurred Lines: Advertising or Content?” to explore native advertising.
If we've learned anything from the last 10 years, it's that we have to be more transparent with our efforts - especially when we know they're likely to work.
The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly, the FTC believes that it has become harder for consumers to recognize paid search results.
Now is the time to build your FTC/FCC/CTIA compliant program so you can deliver "instants of value" to your customers.
The FTC today said it had fined mobile social network Path $800,000 for violating the Childhood Online Privacy Protection Act (COPPA).
The results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics.
A privacy lawyer's takeaways after meeting with 20 different companies engaged in online behavioral marketing.
SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid advertisements in search results.