FTC Intensifies Mobile Privacy Focus
Data insights

FTC Intensifies Mobile Privacy Focus

13y Kate Kaye

FTC Intensifies Mobile Privacy Focus

Educates consumers on mobile app privacy, questions need for mobile do-not-track. Read More...

View article
As FTC Probes, a Timeline of Google Antitrust Investigations Past
Data insights

As FTC Probes, a Timeline of Google Antitrust Investigations Past

13y Kate Kaye

As FTC Probes, a Timeline of Google Antitrust Inve...

A look back at Google's antitrust investigation history as FTC probes the search giant. Read More...

View article
DAA Prepares Self-Regulatory Guidelines for Mobile Targeting
Data insights

DAA Prepares Self-Regulatory Guidelines for Mobile Targeting

13y Jack Marshall

DAA Prepares Self-Regulatory Guidelines for Mobile...

Body also hopes to export its program and icon globally. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
FTC Considers Update to Online Ad Disclosures
Marketing

FTC Considers Update to Online Ad Disclosures

13y Jack Marshall

FTC Considers Update to Online Ad Disclosures

Federal regulators are concerned that 11 year old guidelines are outdated. Read More...

View article
Growing Scrutiny of Mobile Data Collection
Data insights

Growing Scrutiny of Mobile Data Collection

13y Jack Marshall

Growing Scrutiny of Mobile Data Collection

Regulators in the U.S. and Europe are studying location data collection. Read More...

View article
Privacy Bills: Which One Would Ad Industry Choose?
Data insights

Privacy Bills: Which One Would Ad Industry Choose?

13y Kate Kaye

Privacy Bills: Which One Would Ad Industry Choose?

A breakdown of the six online privacy bills and what they call for. Read More...

View article
Major Ad Providers Join European Self Regulation Initiative
Data insights

Major Ad Providers Join European Self Regulation Initiative

13y Jack Marshall

Major Ad Providers Join European Self Regulation I...

IAB Europe officially unveils behavioral self-regulatory framework, adopted by major ad firms. Read More...

View article
Kerry and McCain Bill Signals Privacy Law Momentum
Data insights

Kerry and McCain Bill Signals Privacy Law Momentum

13y Kate Kaye

Kerry and McCain Bill Signals Privacy Law Momentum

The bipartisan Commercial Privacy Bill of Rights would give the FTC enforcement power over data privacy requirements. Read More...

View article
Behavioral Ad Icon Moves to Europe
Data insights

Behavioral Ad Icon Moves to Europe

13y Jack Marshall

Behavioral Ad Icon Moves to Europe

The European online ad industry will launch a behavioral ad privacy opt out system akin to a U.S. program later this month, responding to E.U. laws. R...

View article
Behavioral Targeting Laws - Track Me If You Can
Email

Behavioral Targeting Laws - Track Me If You Can

13y Rick Buck

Behavioral Targeting Laws - Track Me If You Can

Customers will tell you a lot about themselves if they believe it is worth the value of your proposition. Read More...

View article
Commissioner Says Do-Not-Track Is Not FTC-Endorsed
Data insights

Commissioner Says Do-Not-Track Is Not FTC-Endorsed

13y Jack Marshall

Commissioner Says Do-Not-Track Is Not FTC-Endorsed

Commissioner insists do-not-track is not approved by FTC, blames media and FTC public relations for confusion. Read More...

View article
Kerry and McCain Work on Privacy Bill as FTC Conducts More Cases
Data insights

Kerry and McCain Work on Privacy Bill as FTC Conducts More Cases

13y Kate Kaye

Kerry and McCain Work on Privacy Bill as FTC Condu...

FTC conducts "multiple investigations" into online and mobile privacy, plans more cases against advertisers. Read More...

View article
Opt-Out 'Error' Gets Ad Firm in FTC Hot Water
Data insights

Opt-Out 'Error' Gets Ad Firm in FTC Hot Water

13y Kate Kaye

Opt-Out 'Error' Gets Ad Firm in FTC Hot Water

The commission settled with the behavioral text ad network Chitika, which the FTC claims disabled user opt-outs. Read More...

View article
Self-Reg Group Considers Adding Rules to Appease FTC
Data insights

Self-Reg Group Considers Adding Rules to Appease FTC

13y Kate Kaye

Self-Reg Group Considers Adding Rules to Appease F...

The umbrella group leading the self-regulatory initiative for behavioral advertising could expand its requirements to prevent nefarious data uses. Rea...

View article
'Do-Not-Track' Dissected: ClickZ Sends Feedback to FTC
Data insights

'Do-Not-Track' Dissected: ClickZ Sends Feedback to FTC

13y ClickZ News Staff

'Do-Not-Track' Dissected: ClickZ Sends Feedback to...

This morning, ClickZ submitted our readers' comments on the agency's do-not-track proposal for online ads. Read More...

View article
Do-Not-Track Deserves to Be Derailed
Marketing

Do-Not-Track Deserves to Be Derailed

13y Anna Maria Virzi

Do-Not-Track Deserves to Be Derailed

Lawmakers should not overlook a greater peril to online consumers: cyber crime. Read More...

View article
Paid Links Revisited: JCPenney - A Disaster or Success?
Paid Search

Paid Links Revisited: JCPenney - A Disaster or Success?

13y Kevin Lee

Paid Links Revisited: JCPenney - A Disaster or Suc...

Should you decide to buy links, do so with an understanding of the risks. Read More...

View article
New Senate Privacy Group to Focus on Behavioral Ads, Facebook
Data insights

New Senate Privacy Group to Focus on Behavioral Ads, Facebook

13y Kate Kaye

New Senate Privacy Group to Focus on Behavioral Ad...

Senator Al Franken, a Democrat from Minnesota, has been chosen to head up a new Senate privacy subcommittee. Read More...

View article
Permission vs. Privacy: What Your Subscribers Really Expect
Email

Permission vs. Privacy: What Your Subscribers Really Expect

13y Rick Buck

Permission vs. Privacy: What Your Subscribers Real...

Respecting privacy means respecting your customer, and getting their permission is an essential step towards showing them that respect. Read More...

View article
FTC Extends Comments Deadline for Privacy Report
Data insights

FTC Extends Comments Deadline for Privacy Report

13y Zachary Rodgers

FTC Extends Comments Deadline for Privacy Report

Ad industry groups, privacy advocates, and others now have until Feb. 18 to submit feedback on Do-Not-Track. Read More...

View article
Readers: Don't Miss the Deadline to Weigh In on Do-Not-Track
Data insights

Readers: Don't Miss the Deadline to Weigh In on Do-Not-Track

13y Zachary Rodgers

Readers: Don't Miss the Deadline to Weigh In on Do...

Opportunity to influence the policy debate around online privacy. Read More...

View article
If Tracking Is Outlawed, Only Outlaws Will Have Tracking
Paid Search

If Tracking Is Outlawed, Only Outlaws Will Have Tracking

13y Kevin Lee

If Tracking Is Outlawed, Only Outlaws Will Have Tr...

The profound impact the FTC's privacy and do-not-track initiatives could have on your PPC campaigns. Read More...

View article
21 Social Media Predictions and Trends for 2011
Data insights

21 Social Media Predictions and Trends for 2011

13y Erik Qualman

21 Social Media Predictions and Trends for 2011

What companies will thrive or implode? What trends will take off or die? Here's one view. Read More...

View article
Search Retargeting
Search

Search Retargeting

13y Julie Batten

Search Retargeting

What is it, how it works, where search comes in, the value, how to get started, and concerns about user privacy. Read More...

View article
Online Privacy: What to Expect in 2011
Data insights

Online Privacy: What to Expect in 2011

13y Kate Kaye

Online Privacy: What to Expect in 2011

2011 could be the year the government cracks down on behavioral advertising in a meaningful way, as industry takes its last stand for self-regulation....

View article
Firefox Aims to Go Beyond Do-Not-Track
Data insights

Firefox Aims to Go Beyond Do-Not-Track

13y Jack Marshall

Firefox Aims to Go Beyond Do-Not-Track

Mozilla, developer of the popular software browser, says do-not-track alone is not a fix for privacy on the Web. Read More...

View article
Facebook, Twitter, iPad Ads and More: What Mattered in 2010
Marketing

Facebook, Twitter, iPad Ads and More: What Mattered in 2010

13y Kate Kaye

Facebook, Twitter, iPad Ads and More: What Mattere...

From Facebook's Like button expansion to Twitter's first ads, the stories that drove the industry in 2010. Read More...

View article