What does the future hold for email? We asked our readers
Email

What does the future hold for email? We asked our readers

7y Rebecca Sentance

What does the future hold for email? We asked our ...

All last week, we here at ClickZ ran a series entitled 'The Future of Email Marketing' in which we took a microscope to the brands, technology and ide...

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Round-up: The Future of Email
Email

Round-up: The Future of Email

7y Rebecca Sentance

Round-up: The Future of Email

As you may already know, we have been running a series on ClickZ about the future of email marketing, featuring case studies, interviews, and insights...

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How these 11 brands are nailing cart abandonment emails
Email

How these 11 brands are nailing cart abandonment emails

7y Tereza Litsa

How these 11 brands are nailing cart abandonment e...

Cart abandonment emails, which notify a consumer about a shopping cart with products left in it, can be very effective in improving a brand’s conversi...

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Inbox innovation: The tools and technology powering the future of email
Advanced Email Marketing

Inbox innovation: The tools and technology powering the future of email

7y Chris Camps

Inbox innovation: The tools and technology powerin...

The high-volume, low-cost nature of email makes it ripe for innovation. The sheer amount of data email marketers work amplifies the significance of ev...

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4 ways to make sure your email technology is mobile optimized
Email

4 ways to make sure your email technology is mobile optimized

7y Rebecca Sentance

4 ways to make sure your email technology is mobil...

Just as with web browsing and search, consumer habits around email are trending overwhelmingly towards mobile. In 2016, Gmail reported more than 1 bil...

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Do brands still need bulk email software?
Email

Do brands still need bulk email software?

7y Al Roberts

Do brands still need bulk email software?

There was a time when companies wanting to effectively make use of email marketing had to buy bulk email software to send emails to their customers an...

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How fashion brand Thread is delivering hyper-personalized emails at scale
AI & Automation

How fashion brand Thread is delivering hyper-personalized emails at scale

7y Chris Camps

How fashion brand Thread is delivering hyper-perso...

Thread are an online-only fashion technology brand with a unique proposition: your own personal stylist, free of charge. But how can a modestly-sized ...

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How rich media can bring your emails to life
Email

How rich media can bring your emails to life

7y Clark Boyd

How rich media can bring your emails to life

People digest visual information 60,000 times faster than text alone, and many state that visual email content is their preferred format. How can mark...

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How artificial intelligence is changing email marketing
AI & Automation

How artificial intelligence is changing email marketing

7y Al Roberts

How artificial intelligence is changing email mark...

Everybody is talking about artificial intelligence (AI) these days, and email marketers are no exception. From multivariate and A/B testing to predict...

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How Lonely Planet used email to help launch its new homepage
Case Study

How Lonely Planet used email to help launch its new homepage

7y Seb Neylan

How Lonely Planet used email to help launch its ne...

Earlier this year Lonely Planet launched a new home page, refreshing a website that had been around since the mid-90s. Seb Neylan, Director of Online ...

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