We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world.
Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test the waters.
A lot of today's virtual reality is actually virtual virtual reality. The technology may take off, but like "the year of mobile," it will happen slowly and gradually.
Web and app development is a growing part of digital agency engagements. Agile, integrated collaboration on development and creative can prevent slippage, disputes, and keep clients happy.
As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepare to cater to a multi-screen world.
One solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing.
Adult coloring is currently trending as a pacifying recreational hobby, but what is this activity's appeal to consumers? Who is investing in nostalgia-inducing adult coloring books?
Online streaming websites like YouTube and Twitch are rapidly becoming preferential resources for video broadcasting and viewership, and redefining the concept of TV.
#Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter.
YouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch.