Are you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure out a 5-lette...
View articleNearly half of all mobile offerwall users said that if a mobile game suddenly removed its offerwall, they would stop playing after they ran out of vir...
View articleWe're probably not the only ones who play HQ Trivia every afternoon and then speculate about how the game doesn't have an advertising model, but what ...
View articleOnly a fraction of users spend money on in-app purchases, but those who do, spend up big, according to a report from AppsFlyer. The State of In-App Sp...
View articleWe're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the...
View articleMondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test...
View articleA lot of today's virtual reality is actually virtual virtual reality. The technology may take off, but like "the year of mobile," it will happen slowl...
View articleWeb and app development is a growing part of digital agency engagements. Agile, integrated collaboration on development and creative can prevent slipp...
View articleAs the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...
View articleOne solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing. Read More...
View articleAdult coloring is currently trending as a pacifying recreational hobby, but what is this activity's appeal to consumers? Who is investing in nostalgia...
View articleOnline streaming websites like YouTube and Twitch are rapidly becoming preferential resources for video broadcasting and viewership, and redefining th...
View article#Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. Read More...
View articleYouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch. Read More...
View articleThe social network introduced a new ad offering today to help better monetize desktop games. Read More...
View articleAt ClickZ Live New York, Tribal Worldwide's Rich Guest sat down with Emily Skor of the CHPA to talk about best practices for testing, targeting, and l...
View articleMazda's vice president of marketing, Russell Wager, sat down with ClickZ at South by Southwest to talk about how the car brand focuses on its close-kn...
View articleAir Wick's new Scent Decorator microsite helps users search products by offering an interactive, BuzzFeed-style quiz to sort consumers by scent person...
View articleThis year’s Super Bowl featured commercials from three mobile gaming companies, a sign that the industry is going mainstream. So how can marketers lev...
View articleThe popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided. Read More...
View articleAs the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF gene...
View articleThe company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to pla...
View articleAmazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Read...
View articleMobile game Cookie Run has been working closely with messaging apps to generate revenue for both its messaging partners and its parent company Devsist...
View articleBy reviving three Atari games, Denny’s has become the latest brand to tap into collective nostalgia, which experts say can be a powerful motivator, bu...
View articleIt's clear YouTube isn't playing around with its rumored acquisition of Twitch. This goes far beyond gaming, and YouTube would gain a great deal of mu...
View articleSnapchat’s new text and video feature will enable brands to further engage with their audiences. It also opens up opportunities for ad targeting, expe...
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