Why Wordle is winning

Social & Community Why Wordle is winning

2y Elizabeth Roscoe

Why Wordle is winning

Are you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure out a 5-lette...

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Tapjoy offers new guide to offerwalls

Digital Advertising Tapjoy offers new guide to offerwalls

4y Barry Levine

Tapjoy offers new guide to offerwalls

Nearly half of all mobile offerwall users said that if a mobile game suddenly removed its offerwall, they would stop playing after they ran out of vir...

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6 ways HQ Trivia could open up to advertisers

Digital Marketing 6 ways HQ Trivia could open up to advertisers

6y Mike O'Brien

6 ways HQ Trivia could open up to advertisers

We're probably not the only ones who play HQ Trivia every afternoon and then speculate about how the game doesn't have an advertising model, but what ...

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Quality counts for in-app purchasers

Quality counts for in-app purchasers

8y Sophie Loras

Quality counts for in-app purchasers

Only a fraction of users spend money on in-app purchases, but those who do, spend up big, according to a report from AppsFlyer. The State of In-App Sp...

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Five fantastic 'phygital' campaigns from this spring

Five fantastic 'phygital' campaigns from this spring

8y Mike O'Brien

Five fantastic 'phygital' campaigns from this spri...

We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the...

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Be a dragon, not a unicorn, says Mondelez's Bough

Be a dragon, not a unicorn, says Mondelez's Bough

8y Mike O'Brien

Be a dragon, not a unicorn, says Mondelez's Bough

Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test...

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The reality of virtual reality

More News The reality of virtual reality

8y Joe Laszlo

The reality of virtual reality

A lot of today's virtual reality is actually virtual virtual reality. The technology may take off, but like "the year of mobile," it will happen slowl...

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Why creative technology engagements go wrong – and how to keep them on track

Why creative technology engagements go wrong – and how to keep them on track

8y Guest

Why creative technology engagements go wrong – and...

Web and app development is a growing part of digital agency engagements. Agile, integrated collaboration on development and creative can prevent slipp...

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TV everywhere: the new marketer opportunity

TV everywhere: the new marketer opportunity

8y Frank Sinton

TV everywhere: the new marketer opportunity

As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...

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Why an Intent Strategy Can Solve the Ad Blocking Problem

Why an Intent Strategy Can Solve the Ad Blocking Problem

9y Som Puangladda

Why an Intent Strategy Can Solve the Ad Blocking P...

One solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing. Read More...

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Who Is Buying Adult Coloring Books?

Who Is Buying Adult Coloring Books?

9y Robin Neifield

Who Is Buying Adult Coloring Books?

Adult coloring is currently trending as a pacifying recreational hobby, but what is this activity's appeal to consumers? Who is investing in nostalgia...

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Did YouTube, Twitch Coverage of E3 Show Where TV Is Headed?

Did YouTube, Twitch Coverage of E3 Show Where TV Is Headed?

9y Frank Sinton

Did YouTube, Twitch Coverage of E3 Show Where TV I...

Online streaming websites like YouTube and Twitch are rapidly becoming preferential resources for video broadcasting and viewership, and redefining th...

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Tweets of the Week: Sharks Take Over Twitter

Tweets of the Week: Sharks Take Over Twitter

9y Sophie Loras

Tweets of the Week: Sharks Take Over Twitter

#Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. Read More...

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YouTube Moves Back Into Gaming With Twitch Replica

YouTube Moves Back Into Gaming With Twitch Replica

9y Yuyu Chen

YouTube Moves Back Into Gaming With Twitch Replica

YouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch. Read More...

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Facebook Seeks to Boost Game Installs With Desktop Video App Ads

Facebook Seeks to Boost Game Installs With Desktop Video App Ads

9y Yuyu Chen

Facebook Seeks to Boost Game Installs With Desktop...

The social network introduced a new ad offering today to help better monetize desktop games. Read More...

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Gamification Is Worth the Risk, Says Tribal Worldwide [#CZLNY]

Gamification Is Worth the Risk, Says Tribal Worldwide [#CZLNY]

9y Emily Alford

Gamification Is Worth the Risk, Says Tribal Worldw...

At ClickZ Live New York, Tribal Worldwide's Rich Guest sat down with Emily Skor of the CHPA to talk about best practices for testing, targeting, and l...

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SXSW 2015: Mazda Focuses on Community to Generate Brand Awareness

SXSW 2015: Mazda Focuses on Community to Generate Brand Awareness

9y Emily Alford

SXSW 2015: Mazda Focuses on Community to Generate ...

Mazda's vice president of marketing, Russell Wager, sat down with ClickZ at South by Southwest to talk about how the car brand focuses on its close-kn...

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Air Wick's Scent Decorator Campaign Pairs Hard Science With Gamification

Air Wick's Scent Decorator Campaign Pairs Hard Science With Gamification

9y Emily Alford

Air Wick's Scent Decorator Campaign Pairs Hard Sci...

Air Wick's new Scent Decorator microsite helps users search products by offering an interactive, BuzzFeed-style quiz to sort consumers by scent person...

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Are Mobile Games the Next Big Space for Advertisers?

Are Mobile Games the Next Big Space for Advertisers?

9y Yuyu Chen

Are Mobile Games the Next Big Space for Advertiser...

This year’s Super Bowl featured commercials from three mobile gaming companies, a sign that the industry is going mainstream. So how can marketers lev...

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Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform?

Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform?

10y Mike O'Brien

Will Microsoft's Acquistion of Minecraft Lead to A...

The popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided. Read More...

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Bing and Google Are Ready for Some Football

Bing and Google Are Ready for Some Football

10y Lisa Lacy

Bing and Google Are Ready for Some Football

As the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF gene...

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Rovio Tests New Direct Programmatic Capabilities

Rovio Tests New Direct Programmatic Capabilities

10y Mike O'Brien

Rovio Tests New Direct Programmatic Capabilities

The company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to pla...

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Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

10y Lisa Lacy

Twitch + Extra Data = One Potentially Powerful Ama...

Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Read...

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Cookie Run Boosts Messaging Apps' Revenue in Asia

Cookie Run Boosts Messaging Apps' Revenue in Asia

10y Yuyu Chen

Cookie Run Boosts Messaging Apps' Revenue in Asia

Mobile game Cookie Run has been working closely with messaging apps to generate revenue for both its messaging partners and its parent company Devsist...

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Denny’s and Atari Appeal to Gen X With Mobile Games

Denny’s and Atari Appeal to Gen X With Mobile Games

10y Lisa Lacy

Denny’s and Atari Appeal to Gen X With Mobile Game...

By reviving three Atari games, Denny’s has become the latest brand to tap into collective nostalgia, which experts say can be a powerful motivator, bu...

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Twitch: It’s More Than a Game

Twitch: It’s More Than a Game

10y Frank Sinton

Twitch: It’s More Than a Game

It's clear YouTube isn't playing around with its rumored acquisition of Twitch. This goes far beyond gaming, and YouTube would gain a great deal of mu...

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Snapchat Chat Gives Brands Direct Line to Consumers

Snapchat Chat Gives Brands Direct Line to Consumers

10y Lisa Lacy

Snapchat Chat Gives Brands Direct Line to Consumer...

Snapchat’s new text and video feature will enable brands to further engage with their audiences. It also opens up opportunities for ad targeting, expe...

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