Facebook is purchasing virtual reality technology start-up Oculus VR for $2 billion. Read More...
View articleScrabble is inviting fans to suggest words on Facebook, and the new word selection will conclude with a "bracket-style showdown." Read More...
View articleTrendy drink company Neuro is using a splashy digital campaign - including a crooning Neil Patrick Harris video and an in-app game - to help it give a...
View articleFlappy Bird, has flown the coop. The highly popular game has disappeared from the app stores despite it generating considerable numbers in ad revenue....
View articleThe site allows consumers to virtually decorate their homes while also communicating potential hazards and how to avoid them. Read More...
View articleLand Rover kicked off a digital media campaign this week, promoting a new interactive film and upcoming 2014 Range Rover Sport Read More...
View articleThe app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Read More...
View articleFacebook's head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get seriou...
View articleCalling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleCl...
View articleRenaissance Hotels creates an interactive film- based game called Discovery Doors. The game plays on the hotel’s discovery theme, saying: “There is so...
View articleThe relationship encourages League of Legends players to use American Express Serve prepaid accounts in exchange for in-game rewards. Read More...
View articleGamers are increasingly satisfying their hunger for tutorials, relevant news on upcoming titles, and other insider tips on YouTube, according to a new...
View articleIn a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series ...
View articleThe game, Around the World in 100 Days, asks participants to select an avatar, choose a travel preference, and earn tokens for virtual travel. Read Mo...
View articleWill we soon see the largest advertising platform in the world break free of restrictions and become a fully interactive advertising environment? Read...
View articleZyrtec wants to encourage people to go outdoors and enjoy the fresh air by, paradoxically, getting them to play an online game. Read More...
View articleWhen Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima a...
View articleThe golden rule for social marketing and social games is the same. Read More...
View articleActivision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer,...
View articleThe site has seven free game apps with three million downloads to date. Read More...
View articleRebel Entertainment, a two-year-old gaming company founded by former staffers of Disney's online gaming unit, has fueled growth of its flagship online...
View articleAmsterdam-based Keesing Games has launched an online social version of the classic board game Stratego through a website, Facebook page and paid iPad ...
View articleWhat does gamification mean for customer relationships? Read More...
View articleMachinima, the video entertainment network for young males, and ULTRA Music have established a partnership aimed at boosting engagement for both brand...
View articleMicrosoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota. Read More...
View articlePuzzleSocial, a one-year-old social gaming company that offers its application through Facebook, has launched a new element to its crossword puzzle ga...
View articleActivision, MEC Global and Millennial Media have launched a new mobile advertising campaign for Call of Duty: Black Ops 2 that lets fans use their cel...
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