Snapchat’s new text and video feature will enable brands to further engage with their audiences. It also opens up opportunities for ad targeting, experts say.
Facebook is purchasing virtual reality technology start-up Oculus VR for $2 billion.
Scrabble is inviting fans to suggest words on Facebook, and the new word selection will conclude with a "bracket-style showdown."
Trendy drink company Neuro is using a splashy digital campaign - including a crooning Neil Patrick Harris video and an in-app game - to help it give away 1 million bottles of its Sleep drink.
Flappy Bird, has flown the coop. The highly popular game has disappeared from the app stores despite it generating considerable numbers in ad revenue.
The site allows consumers to virtually decorate their homes while also communicating potential hazards and how to avoid them.
Land Rover kicked off a digital media campaign this week, promoting a new interactive film and upcoming 2014 Range Rover Sport
The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials.
Facebook's head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get serious about gaming as a media channel that is on the upswing and ripe for advertising opportunities.
Calling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleClick Ad Exchange, AdSense for games and select publishers on AdMob.