Mobile game Cookie Run has been working closely with messaging apps to generate revenue for both its messaging partners and its parent company Devsisters. Will its strategy prevail in the U.S.?
By reviving three Atari games, Denny’s has become the latest brand to tap into collective nostalgia, which experts say can be a powerful motivator, but must be used strategically.
It's clear YouTube isn't playing around with its rumored acquisition of Twitch. This goes far beyond gaming, and YouTube would gain a great deal of muscle if the deal goes through.
Snapchat’s new text and video feature will enable brands to further engage with their audiences. It also opens up opportunities for ad targeting, experts say.
Facebook is purchasing virtual reality technology start-up Oculus VR for $2 billion.
Scrabble is inviting fans to suggest words on Facebook, and the new word selection will conclude with a "bracket-style showdown."
Trendy drink company Neuro is using a splashy digital campaign - including a crooning Neil Patrick Harris video and an in-app game - to help it give away 1 million bottles of its Sleep drink.
Flappy Bird, has flown the coop. The highly popular game has disappeared from the app stores despite it generating considerable numbers in ad revenue.
The site allows consumers to virtually decorate their homes while also communicating potential hazards and how to avoid them.
Land Rover kicked off a digital media campaign this week, promoting a new interactive film and upcoming 2014 Range Rover Sport