Zynga Adds Chief Revenue Officer
Social

Zynga Adds Chief Revenue Officer

13y Christopher Heine

Zynga Adds Chief Revenue Officer

Jeff Karp brings branding experience to games company. Read More...

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Casual Game Helps Nissan Reach Busy Parents
Media

Casual Game Helps Nissan Reach Busy Parents

13y Lisa Lacy

Casual Game Helps Nissan Reach Busy Parents

Game promoted across Meebo's network scores an impressive engagement rate. Read More...

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Building a Sustainable Mobile App
Asia

Building a Sustainable Mobile App

13y Darren Yan

Building a Sustainable Mobile App

Tactics to promote user frequency and measuring success for your mobile app. Part two in a two-part series. Read More...

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Firm Powering Facebook Credits Launches Ad Business
Display Advertising

Firm Powering Facebook Credits Launches Ad Business

13y Jack Marshall

Firm Powering Facebook Credits Launches Ad Busines...

Live Gamer acquires BrandPort and gamerDNA Media to kick start new unit. Read More...

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Gamification for Sustainable Engagement
Asia

Gamification for Sustainable Engagement

13y Brandon Cheung

Gamification for Sustainable Engagement

Consider these two points to understand what drives people to play games and how to apply it in marketing. Read More...

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Films and Celebs Go Gaga for Casual Games
Social

Films and Celebs Go Gaga for Casual Games

13y Lisa Lacy

Films and Celebs Go Gaga for Casual Games

Kung Fu Panda, Lady Gaga and Jamie Oliver get their "Ville" on. Read More...

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Kids Study: More Media Use at a Younger Age
Media

Kids Study: More Media Use at a Younger Age

13y Susan Kuchinskas

Kids Study: More Media Use at a Younger Age

Live TV remains top media activity but is joined by email, games, and web surfing. Read More...

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EA's New Media Sales Head to Focus on Cross-Platform
Media

EA's New Media Sales Head to Focus on Cross-Platform

13y Jack Marshall

EA's New Media Sales Head to Focus on Cross-Platfo...

Video game publisher hopes to integrate brands in its gaming properties. Read More...

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The Gamification Hype Cycle
Marketing

The Gamification Hype Cycle

13y Sean Carton

The Gamification Hype Cycle

When considering whether or not to "gamify" your brand, it's important to apply the lessons learned from previous hype cycles. Part two in a two-part ...

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Century 21 Builds Presence in Mobile Game 'We City'
Media

Century 21 Builds Presence in Mobile Game 'We City'

13y Jack Marshall

Century 21 Builds Presence in Mobile Game 'We City...

Brand hopes integration will appeal to a younger, tech-savvy audience of potential homebuyers. Read More...

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The Gamification Evolution
Marketing

The Gamification Evolution

13y Sean Carton

The Gamification Evolution

The gamification movement seeks to take video game elements and apply them to the real world to incentivize customers and build loyalty. Part one in a...

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Driving User Engagement and Building Loyalty Through Gamification
Asia

Driving User Engagement and Building Loyalty Through Gamification

13y Vincent Teo

Driving User Engagement and Building Loyalty Throu...

Here are three ways how game-based marketing applies to your brand. Read More...

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New York Public Library Rings In Centennial With Foursquare Badge
Social

New York Public Library Rings In Centennial With Foursquare Badge

13y Lisa Lacy

New York Public Library Rings In Centennial With F...

Celebration also includes an alternate reality game as part of a weekend-long series of events in May. Read More...

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The Mobile Magic Wand
Media

The Mobile Magic Wand

13y Jason Dempsey

The Mobile Magic Wand

A look at the portable game system, the portable video player, and the new remote control, and how they will impact mobile marketing. Read More...

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In-Game Ad Firm Tap Me Cultivates Ties to Mobile Developers
Media

In-Game Ad Firm Tap Me Cultivates Ties to Mobile Developers

13y David Ward

In-Game Ad Firm Tap Me Cultivates Ties to Mobile D...

Chicago firm is beta testing a platform for ads in iPhone-, iPad- and Android-based games. Read More...

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Future of TV: Xbox? [Video]
Marketing

Future of TV: Xbox? [Video]

13y Wes Keltner

Future of TV: Xbox? [Video]

Microsoft's discussions with Conan O'Brien last year point to higher ambitions for the Xbox Live service. Read More...

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Winning the Game
Marketing

Winning the Game

13y Gustavo Razzetti

Winning the Game

Game publishers and big advertisers are missing out on the opportunity to connect with Latinos. Here's why. Read More...

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Media Brands Embrace Gamification Trend
Marketing

Media Brands Embrace Gamification Trend

13y David Ward

Media Brands Embrace Gamification Trend

Bing, Google, Zynga, and Playboy touted the use of game mechanics in online campaigns at the first Gamification Summit. Read More...

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The Rise and Rise of Social Games in Asia Pacific
Asia

The Rise and Rise of Social Games in Asia Pacific

14y Robbie Hills

The Rise and Rise of Social Games in Asia Pacific

Because social gaming is a dynamic sector, it's ideal for marketers and advertisers. Here's why. Read More...

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Progressive Debuts Mobile Version of Web Advergame
Financial Services

Progressive Debuts Mobile Version of Web Advergame

14y Douglas Quenqua

Progressive Debuts Mobile Version of Web Advergame

Insurer extends popular Route-Rageous game to iPhone and iPod Touch. Read More...

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Phony iPhone App Reviews Get Reverb in Hot Water with FTC
Data insights

Phony iPhone App Reviews Get Reverb in Hot Water with FTC

14y Kate Kaye

Phony iPhone App Reviews Get Reverb in Hot Water w...

Agency has helped market a game starring porn legend Ron Jeremy, a Beer Bong app, and "Rock Band." But promoting sex, drugs, and rock 'n' roll isn’t w...

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Disney to Buy Playdom, Latest Sign of Its Social Media Embrace
Social

Disney to Buy Playdom, Latest Sign of Its Social Media Embrace

14y Kate Kaye

Disney to Buy Playdom, Latest Sign of Its Social M...

From Twitter discounts to Facebook games, Disney is making waves in the social media sphere. Read More...

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