Regardless of its gaming roots, virtual reality has grown and will continue to play a significant role in e-commerce, storytelling and social media.
WeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chinese consumers.
When paired with other marketing efforts, peer-to-peer engagement, examples of which include gamification and redirection, can lift your likelihood of being recommended and renewed.
Sprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China.
WeChat is every marketer's go to platform in China right now, but creating shareable content to tap its 500 million users is the key.
What is customer engagement, and how can brands use it to enhance customer experience? From encouraging personalization to challenging customer knowledge find out exactly how to improve customer experience and increase brand revenue.
In this video interview, Ari Fadyl, head of digital transformation and innovation at AXA Indonesia, shares his insights on the consumer journey in Indonesia and the need to use mobile.
Air Wick's new Scent Decorator microsite helps users search products by offering an interactive, BuzzFeed-style quiz to sort consumers by scent personality.
The ad network has consolidated its full-service global agency Havas EHS and data intelligence agency Havas Discovery into one new brand called Helia.
Many marketers are seeing huge gains by producing gamified content. Are you utilizing this strategy?