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View articleDifferent retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking ...
View articleAlex and Ani demonstrates how today's businesses must operate like silo-less ecommerce brands, avoiding friction between different departments. Read M...
View articleWith Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...
View articleSocial media isn't known for being the best driver of ROI, but it's still played a big role in the success of Cyber Monday - the biggest online shoppi...
View articleThough marketers have access to a wealth of consumer data, many of them leverage the most basic data sets, such as birthdays and purchase histories, f...
View articleShortly after Instagram launched carousel ads, which give advertisers more flexibility on the platform, brands like Banana Republic, Showtime, and L'O...
View articleBuffalo Wild Wings is joining in on World Cup fever and using Instagram Direct to reward select fans. That makes it one of only a handful of brands to...
View articleGap's "Back to Blue" fall campaign includes an initiative that will own all of Tumblr's mobile ads for one day. Read More...
View articleCathay Pacific, Changi Airport, and Starbucks are capitalizing on the niche network to roll out photo contests. Read More...
View articleHoliday campaigns like the ones from J. Crew, Gap, and OfficeMax are a surefire way to entertain and engage consumers. Read More...
View articleDigital catalogs are evolving into branded content hubs for retailers. Read More...
View articleAd tag management firm's clients include the Gap and the Obama campaign. Read More...
View articleHave you nurtured an active community of brand advocates? Here's what's next. Read More...
View articleFormer TV news reporter also emphasizes the importance of "community" in telling a brand's story. Read More...
View articleStyld.by lets users easily share looks that include Gap clothes. Read More...
View articleBig brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive! Read More...
View articleWhich brands will have the best social media campaigns this holiday season? Vote each week for your picks! Read More...
View articleGap rewards shoppers getting fashion inspiration from fall TV characters. Read More...
View articleRetailers, businesses, and brands test approaches for commerce inside or influenced by Facebook. Read More...
View articleStrawberryFrog chief strategy officer explains how brands can promote humanitarian and relief efforts – but not themselves. Read More...
View articleAt SXSWi, young geo-social exec packs a punch with marketing examples. Read More...
View articleClothing retailer has leveraged Facebook, Twitter, Groupon, Foursquare, and Loopt since last summer. Read More...
View articleGap's Casting Call checks every to-do on the best practice list for engagement marketing. Read More...
View articleAn in-depth look at the group-buying platform's biggest and most successful campaign to date. Read More...
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