Spending on customer experience increases as its impact is more widely recognized

Analytics Spending on customer experience increases as its impact is more widely recognized

1y Barry Levine

Spending on customer experience increases as its i...

Customer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, accordin...

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Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies

Actionable Analysis Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies

2y Barry Levine

Marketers will majorly redefine personalization, i...

Gartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. Read More...

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Gartner: Training, system integration and talent could help improve the effectiveness of martech stacks

Marketing Technology Gartner: Training, system integration and talent could help improve the effectiveness of martech stacks

2y Barry Levine

Gartner: Training, system integration and talent c...

Despite continued investments in new technology, new research by Gartner reveals marketing leaders struggle to tap into martech stack effectiveness. R...

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Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt’

Insights Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt’

2y Barry Levine

Gartner report: Brands are ‘living organisms’ that...

Gartner released the results of their Brand Strategy and Innovation Survey for 2019 and the results show three barriers to entry when it comes to inno...

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Gartner: Marketing budgets fall for the first time since 2014

Analytics Gartner: Marketing budgets fall for the first time since 2014

2y Barry Levine

Gartner: Marketing budgets fall for the first time...

Gartner's latest “CMO Spend Survey” states that marketing budgets dropped 11% for the first time in five years. 61% of CMOs still expect budgets to re...

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Gartner Hype Report 2019 highlights CDPs, AI, Blockchain for Ads and Real-Time Marketing

Emerging Technology Gartner Hype Report 2019 highlights CDPs, AI, Blockchain for Ads and Real-Time Marketing

2y Barry Levine

Gartner Hype Report 2019 highlights CDPs, AI, Bloc...

Gartner's latest Hype Cycle report gives four trends that it says will tranform martech. CDP hopes are high, but half of respondents say their “CDP” i...

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