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    Spending on customer experience increases as its impact is more widely recognized
    Analytics

    Spending on customer experience increases as its impact is more widely reco...

    4y Barry Levine

    Spending on customer experience increases as its i...

    Customer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, accordin...

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    Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies
    Actionable Analysis

    Marketers will majorly redefine personalization, influencer marketing and e...

    4y Barry Levine

    Marketers will majorly redefine personalization, i...

    Gartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. Read More...

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    Gartner: Training, system integration and talent could help improve the effectiveness of martech stacks
    Attribution

    Gartner: Training, system integration and talent could help improve the eff...

    4y Barry Levine

    Gartner: Training, system integration and talent c...

    Despite continued investments in new technology, new research by Gartner reveals marketing leaders struggle to tap into martech stack effectiveness. R...

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    Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt’
    Attribution

    Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt...

    4y Barry Levine

    Gartner report: Brands are ‘living organisms’ that...

    Gartner released the results of their Brand Strategy and Innovation Survey for 2019 and the results show three barriers to entry when it comes to inno...

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    Gartner: Marketing budgets fall for the first time since 2014
    Analytics

    Gartner: Marketing budgets fall for the first time since 2014

    5y Barry Levine

    Gartner: Marketing budgets fall for the first time...

    Gartner's latest “CMO Spend Survey” states that marketing budgets dropped 11% for the first time in five years. 61% of CMOs still expect budgets to re...

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    Gartner Hype Report 2019 highlights CDPs, AI, Blockchain for Ads and Real-Time Marketing
    Emerging Technology

    Gartner Hype Report 2019 highlights CDPs, AI, Blockchain for Ads and Real-T...

    5y Barry Levine

    Gartner Hype Report 2019 highlights CDPs, AI, Bloc...

    Gartner's latest Hype Cycle report gives four trends that it says will tranform martech. CDP hopes are high, but half of respondents say their “CDP” i...

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