Whether it's a big scandal or a social media slip-up, companies are always having their mistakes go viral. Here's a step-by-step guide for dealing with the fallout.
Pop culture site Gawker built a bot that fed passages from Adolf Hitler's Mein Kampf into the brand's #MakeItHappy tweet generator, which then turned the quotes into cartoon characters.
The humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views on YouTube.
A photo-sharing campaign for Jack Daniel’s Tennessee Honey Whiskey has returned for a second summer with new elements to make it easier for Millennials of legal drinking age to participate.