How to come back from venomous virality
Social

How to come back from venomous virality

8y Mike O'Brien

How to come back from venomous virality

Whether it's a big scandal or a social media slip-up, companies are always having their mistakes go viral. Here's a step-by-step guide for dealing wit...

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Coca-Cola Duped Into Tweeting Racist Content
Social

Coca-Cola Duped Into Tweeting Racist Content

9y Emily Alford

Coca-Cola Duped Into Tweeting Racist Content

Pop culture site Gawker built a bot that fed passages from Adolf Hitler's Mein Kampf into the brand's #MakeItHappy tweet generator, which then turned ...

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Banana Boat Videos Target "Regular" Guys at the Gym and Baseball Games
Media

Banana Boat Videos Target "Regular" Guys at the Gym and Baseball Games

10y Lisa Lacy

Banana Boat Videos Target "Regular" Guys at the Gy...

The humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views ...

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Jack Daniel’s Second #SummerSwarm Adds User-Friendly Features
Ecommerce

Jack Daniel’s Second #SummerSwarm Adds User-Friendly Features

10y Lisa Lacy

Jack Daniel’s Second #SummerSwarm Adds User-Friend...

A photo-sharing campaign for Jack Daniel’s Tennessee Honey Whiskey has returned for a second summer with new elements to make it easier for Millennial...

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