Data and digital strategy for Europe: EU's data regulation guide

Data regulations Data and digital strategy for Europe: EU's data regulation guide

2y Charlie Braithwaite

Data and digital strategy for Europe: EU's data re...

As the EU unveiled its new digital and data strategy, we look at what this means for the big tech giants and the digital industry as a whole. Read Mor...

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Contextual targeting for intelligent relevance that respects data regulations

Data insights Contextual targeting for intelligent relevance that respects data regulations

2y Daniel Macdonald

Contextual targeting for intelligent relevance tha...

Xaxis' Daniel Macdonald looks at the benefits of contextual targeting, as ad buyers are decreasing or eliminating their spend in open auctions on ad e...

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Why this year’s Data Privacy Day matters

Data insights Why this year’s Data Privacy Day matters

2y Lisa Rapp

Why this year’s Data Privacy Day matters

This new decade marks a turning point where marketers can leverage regulations like GDPR and CCPA to help make consumers more active participants in t...

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How brands can thrive in an age of privacy reform

Data insights How brands can thrive in an age of privacy reform

2y Graham Phillips

How brands can thrive in an age of privacy reform

Data and personalization have changed drastically in today’s post-GDPR world. LIDA CSO, Graham Phillips, discusses how brands can succeed in a world m...

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Q&A with Tealium: Data regulations and the consumer experience

Data insights Q&A with Tealium: Data regulations and the consumer experience

2y Charlie Braithwaite

Q&A with Tealium: Data regulations and the consume...

We spoke to Mike Anderson, co-founder and CTO at Tealium, about how data regulations are affecting marketers—and what this means for the overall consu...

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Four new rules for brand engagement in the privacy era

Data insights Four new rules for brand engagement in the privacy era

2y Mike Herrick

Four new rules for brand engagement in the privacy...

As the focus shifts from customer data and experience to privacy-by-design, a look at what marketers need to focus on with a privacy-first mindset. Re...

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Winter is coming: Goodbye cookies, hello contextual

Data insights Winter is coming: Goodbye cookies, hello contextual

2y Tim Flagg

Winter is coming: Goodbye cookies, hello contextua...

In an advertising landscape transformed by data privacy and tech giants, contextual intelligence will become the dominant form of targeting and is alr...

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Stop wasting your data: Turn IP data into marketing dollars

Analytics Stop wasting your data: Turn IP data into marketing dollars

2y Emily Alford

Stop wasting your data: Turn IP data into marketin...

Learn how smart retailers are keeping track of IP data to set their brands apart with better messaging, more personalized experiences, and increased s...

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Acoustic reveals AI and machine learning are top marketing trends in new report

AI & Automation Acoustic reveals AI and machine learning are top marketing trends in new report

2y Jacqueline Dooley

Acoustic reveals AI and machine learning are top m...

The marketing cloud platform's report, covers everything from the emergence of tech-savvy marketers to AI and machine learning and more. Read More...

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Sourcepoint adds CCPA compliance to its Consent Management Platform

Analytics Sourcepoint adds CCPA compliance to its Consent Management Platform

2y Barry Levine

Sourcepoint adds CCPA compliance to its Consent Ma...

Sourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They've also released re...

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IAB follows up GDPR Framework with one for CCPA

Industry Developments IAB follows up GDPR Framework with one for CCPA

2y Barry Levine

IAB follows up GDPR Framework with one for CCPA

The IAB has released a new CCPA Framework for Publishers and Technology Companies around selling user data, open for public comment until Nov 5. Read ...

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Consumer data privacy, the cloud, and common pitfalls: Q&A with Aiven CTO

Leadership Consumer data privacy, the cloud, and common pitfalls: Q&A with Aiven CTO

2y Charlie Braithwaite

Consumer data privacy, the cloud, and common pitfa...

When it comes to consumer data privacy issues, how secure are cloud-based solutions versus on-premise? What are common pitfalls where businesses might...

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How European marketers are navigating data in light of GDPR and ePrivacy Regulation

Analytics How European marketers are navigating data in light of GDPR and ePrivacy Regulation

2y Luke Richards

How European marketers are navigating data in ligh...

ePrivacy Regulation and GDPR are affecting data capture and personalization activities in European businesses, but the future looks good for consumer ...

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Digital ad spend: Paid search continues to dominate in 2019

Digital Advertising Digital ad spend: Paid search continues to dominate in 2019

2y Jacqueline Dooley

Digital ad spend: Paid search continues to dominat...

A May/June survey of 500 digital marketing decision makers found that paid search comprises 40% of digital ad spend. More on top challenges, trends, a...

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IAB Tech Lab releases ‘nutrition label’ for digital ad transparency

Digital Advertising IAB Tech Lab releases ‘nutrition label’ for digital ad transparency

2y Barry Levine

IAB Tech Lab releases ‘nutrition label’ for digita...

These new standards, signed by companies including Oracle, Pandora, and LiveRamp, aim to set “minimum disclosure and transparency standards for any co...

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Privacy tech: New category of "individual rights management tools" among most popular purchases for next 12 months

Analytics Privacy tech: New category of "individual rights management tools" among most popular purchases for next 12 months

2y Barry Levine

Privacy tech: New category of "individual rights m...

Privacy compliance is maturing and tools growing in popularity, finds new report. "The sequence now is: locate personal data, then map the flow of tha...

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LinkedIn buys cross-device identity provider Drawbridge

Digital Advertising LinkedIn buys cross-device identity provider Drawbridge

3y Barry Levine

LinkedIn buys cross-device identity provider Drawb...

Microsoft-owned LinkedIn has announced they'll acquire Drawbridge, an identity management provider best known for its cross-device graph, which matche...

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GDPR checklist for digital experience management platforms in 2019

Digital Marketing GDPR checklist for digital experience management platforms in 2019

3y Ian Lowe

GDPR checklist for digital experience management p...

What should brands look for when choosing such a solution? A six-point checklist to help brands achieve marketing goals in the privacy and compliance ...

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Survey: Customer experience trends 2019

Leadership Survey: Customer experience trends 2019

3y Lynne Capozzi

Survey: Customer experience trends 2019

Per a recent survey, 66% of consumers globally said "I don't remember when a brand experience exceeded my expectations." Key findings from the report....

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Four takeaways for CMOs from Mobile World Congress 2019

Industry Developments Four takeaways for CMOs from Mobile World Congress 2019

3y Mike Herrick

Four takeaways for CMOs from Mobile World Congress...

Nearly 110,000 people attended last week's huge event in Barcelona. 5G prototypes, D2C tech brands, and GDPR were just a few of the main takeaways. Re...

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From AI to personalization: Here are 2019’s biggest search trends

Search From AI to personalization: Here are 2019’s biggest search trends

3y Emily Alford

From AI to personalization: Here are 2019’s bigges...

Survey results reveal the top search trends 2019 looks to have in store for marketers. Here are the top five, along with tips for how to handle them. ...

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In the wake of GDPR, what’s next for data privacy?

Analytics In the wake of GDPR, what’s next for data privacy?

3y Patrick Salyer

In the wake of GDPR, what’s next for data privacy?

In a marketer survey by SAP, 42% did not believe GDPR applied to them and 26% said they did not collect the type of data protected under the regulatio...

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A year of ad tech in review: drastic change in digital publishing

Digital Advertising A year of ad tech in review: drastic change in digital publishing

3y Xavi Beumala

A year of ad tech in review: drastic change in dig...

It's been quite the year in ad tech. Here's a recap of some of the major changes that have happened affecting the industry. Read More...

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Looking back three months: What's changed since the GDPR went into effect?

Analytics Looking back three months: What's changed since the GDPR went into effect?

3y Mike O'Brien

Looking back three months: What's changed since th...

Some marketers are still scrambling to become GDPR compliant, others are changing their martech stacks, and consumers largely don't notice a differenc...

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In a post GDPR world, first-party data is more important than ever

Industry Developments In a post GDPR world, first-party data is more important than ever

3y Emily Alford

In a post GDPR world, first-party data is more imp...

At the beginning of the summer, the General Data Protection Regulation went into effect, requiring marketers in the EU to obtain explicit consent from...

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More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

Leadership More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

3y Mike O'Brien

More data, fewer agencies: Key takeaways from Dent...

Though the marketing landscape changes quickly and constantly, the average CMO views their role the exact same as they always have; driving business g...

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Is your marketing automation system GDPR-compliant?

Analytics Is your marketing automation system GDPR-compliant?

3y Jonathan Brown

Is your marketing automation system GDPR-compliant...

The rollout of GDPR this year holds significant implications for marketers, not the least of which is ensuring any marketing efforts meet the newly ro...

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