Google's I/O conference commences today, but that's not all that happened this week. Facebook, Apple and Line - and maybe Snapchat? - had updates, as well.
If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list for you.
If you know Snapchat is a valuable marketing tool, but are unsure how where to begin, fear not. Here are 17 examples of branded Stories that really nail it.
With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing - or did they redefine it?
Creating consumer-centric experiences and solutions can be "easy" and will help separate the winners from the losers in 2016.
Stephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the company’s marketing tools.
People are instinctively drawn to brands that are considered more authentic than their competitors. How can your brand win?
This is a roundup of new hires and promotions in the digital marketing industry during September of 2015.
Snapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants think about the platform.
Advances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make for future progress?