Meet the eight B2B brands excelling at LinkedIn

Marketing Meet the eight B2B brands excelling at LinkedIn

5y Tereza Litsa

Meet the eight B2B brands excelling at LinkedIn

You don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consisten...

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The Digital Download: From AI to alleged algorithms

More News The Digital Download: From AI to alleged algorithms

5y Mike O'Brien

The Digital Download: From AI to alleged algorithm...

Google's I/O conference commences today, but that's not all that happened this week. Facebook, Apple and Line - and maybe Snapchat? - had updates, as ...

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Brands' Snapchat handles: ClickZ's master list

Social Media Brands' Snapchat handles: ClickZ's master list

5y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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Seventeen brands with stellar Snapchat Stories

Social Media Seventeen brands with stellar Snapchat Stories

5y Mike O'Brien

Seventeen brands with stellar Snapchat Stories

If you know Snapchat is a valuable marketing tool, but are unsure how where to begin, fear not. Here are 17 examples of branded Stories that really na...

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Has Gen Z killed channel marketing or redefined it?

Insights Has Gen Z killed channel marketing or redefined it?

5y Jeanniey Mullen

Has Gen Z killed channel marketing or redefined it...

With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did G...

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4 E.A.S.Y opportunities you must master before 2016

Marketing 4 E.A.S.Y opportunities you must master before 2016

6y Jeanniey Mullen

4 E.A.S.Y opportunities you must master before 201...

Creating consumer-centric experiences and solutions can be "easy" and will help separate the winners from the losers in 2016. Read More...

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Spotlight on Stephanie Meyer: how GE Healthcare modernized marketing strategy

Marketing Spotlight on Stephanie Meyer: how GE Healthcare modernized marketing strategy

6y Yuyu Chen

Spotlight on Stephanie Meyer: how GE Healthcare mo...

Stephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the co...

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4 ways brands can tell an authentic story

Marketing 4 ways brands can tell an authentic story

6y Yuyu Chen

4 ways brands can tell an authentic story

People are instinctively drawn to brands that are considered more authentic than their competitors. How can your brand win? Read More...

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Digital marketing people on the move: GE has a new CMO

Marketing Digital marketing people on the move: GE has a new CMO

6y Yuyu Chen

Digital marketing people on the move: GE has a new...

This is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Read More...

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Should Your Brand Be on Snapchat?

Social Should Your Brand Be on Snapchat?

6y Yuyu Chen

Should Your Brand Be on Snapchat?

Snapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants thin...

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The Year of Online Video: What We Saw and What's Next for Brands

Media The Year of Online Video: What We Saw and What's Next for Brands

6y Tessa Wegert

The Year of Online Video: What We Saw and What's N...

Advances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make f...

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Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay

Asia Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay

6y Sophie Loras

Tweets of the Week: Visual Splendor as Twitter Cel...

Thailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave th...

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Periscope Marketing 101: Lessons from 3 New Campaigns

Social Periscope Marketing 101: Lessons from 3 New Campaigns

6y Tessa Wegert

Periscope Marketing 101: Lessons from 3 New Campai...

According to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three bra...

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Apple Is The World's Most Valuable Brand [Study]

Analytics Apple Is The World's Most Valuable Brand [Study]

6y Mike O'Brien

Apple Is The World's Most Valuable Brand [Study]

Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...

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Seven Mistakes Killing Your Content Marketing

Marketing Seven Mistakes Killing Your Content Marketing

6y Kristin Kovner

Seven Mistakes Killing Your Content Marketing

Creating content in a single format and failing to invest in your own channels are just two common content mistakes, according to the NewsCred #ThinkC...

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Brands <3 Emojis

Marketing Brands <3 Emojis

6y Mike O'Brien

Brands <3 Emojis

Emojis are so popular among consumers that brands have graduated from tweeting them to launching keyboards, and in the case of Domino's, allowing cons...

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Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]

Conference Coverage Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]

6y Mike O'Brien

Brands Should Focus More on Owned "Middleweight Co...

At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle gr...

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Mobile Acquisitions and Ads to Shape the Future of Social Media

Media Mobile Acquisitions and Ads to Shape the Future of Social Media

6y Tessa Wegert

Mobile Acquisitions and Ads to Shape the Future of...

A recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? R...

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Marketing With Emojis

Marketing Marketing With Emojis

6y Tessa Wegert

Marketing With Emojis

Brands are beginning to embrace the visual power of marketing with emojis. Could these fun little pictures be right for your business? Read More...

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From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

Asia From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

6y Peter Dingle

From Asia, for Asia, by Asia: How Brands Will Acce...

To stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingl...

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Wearables: Bridging Digital to the Real World

Conference Coverage Wearables: Bridging Digital to the Real World

7y Emily Alford

Wearables: Bridging Digital to the Real World

Digital strategists from GE, Waze, Thinaire, and PwC came together to discuss using data and wearables to create real-world engagement with customers....

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Preparing for the Internet of Things

Asia Preparing for the Internet of Things

7y Peter Dingle

Preparing for the Internet of Things

Wearable technologies are about to change the way we live, and that change is coming very soon. Being on top of this next generation of Internet is im...

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Did Native Advertising Just Have the Best Summer Ever?

Display Advertising Did Native Advertising Just Have the Best Summer Ever?

7y Tessa Wegert

Did Native Advertising Just Have the Best Summer E...

Native advertising really seemed to come into its own this summer, with major campaigns generating mainstream buzz about the up-and-coming ad format. ...

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When Content Meets Social - Aligning the Content Message to the Social Medium

Social When Content Meets Social - Aligning the Content Message to the Social Medium

7y Roger Katz

When Content Meets Social - Aligning the Content M...

As consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing effor...

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Champs Speaks to High School Athletes in 15-Second Instagram Snippets

Marketing Champs Speaks to High School Athletes in 15-Second Instagram Snippets

7y Lisa Lacy

Champs Speaks to High School Athletes in 15-Second...

The TV-esque series "AdicolorTV" enables Adidas and Champs to tell a longer story than they could otherwise and it could also be the first series of i...

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Best Practices for Branded Vine Videos

Media Best Practices for Branded Vine Videos

7y Kristin Kovner

Best Practices for Branded Vine Videos

While marketers are embracing the trend of short-form branded videos on Vine, many of their efforts are not as successful as they could be. Here are f...

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Twitter Rolls Out Free "Pinned Tweets" to Select Personal Accounts

Social Twitter Rolls Out Free "Pinned Tweets" to Select Personal Accounts

7y Yuyu Chen

Twitter Rolls Out Free "Pinned Tweets" to Select P...

Twitter's "pinned tweets" will roll out for free to select high-profile users. Read More...

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